Bazar a inzerce zdarma
Sbazar.cz (sbazar.cz) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 63rd percentile of 26214 E-commerce brands.
Sbazar.cz is a Czech online marketplace and classifieds portal operated by Seznam.cz. It allows individuals to buy and sell new and used goods free of charge across categories such as electronics, cars, clothing, and antiques. The platform lists over 1,900,000 active listings and enables users to follow new offers tailored to their interests. It is positioned as a leading Czech online bazaar for peer-to-peer commerce.
| Brand Name | Sbazar.cz |
|---|---|
| Domain | sbazar.cz |
| Industry | E-commerce, Other |
| Parent Company / Owner | Seznam.cz |
| Main Competitors | Bazoš.cz (80/100), Aukro (86/100), OLX (74/100), Facebook Marketplace (77/100), Vinted (89/100) |
Moz Domain Authority 53/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #55,295 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "1 900 000+ aktuálních nabídek ✓ Nakupujte a prodávejte zdarma na Sbazar.cz od Seznam.cz ✓ Nová i použitá elektronika, auta, oblečení, starožitnictví a dalš…" (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Sbazar.cz?", Claude could identify the brand as of October 2026. Sbazar.cz is a Czech online classifieds marketplace where users can buy and sell new and used goods, similar to eBay classifieds or Craigslist, covering categories like electronics, cars, fashion, and home items. Best known for Being one of the largest classifieds and secondhand marketplaces in the Czech Republic.
When asked "Best brands similar to Sbazar.cz?", Claude would recommend Sbazar.cz as of October 2026. It's a well-known and widely used platform in the Czech market for peer-to-peer buying and selling, so it's relevant if someone asks about classifieds sites in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Sbazar.cz's main competitors in E-commerce: Bazoš.cz (80/100), Aukro (86/100), OLX (74/100), Facebook Marketplace (77/100), Vinted (89/100).
Sources: Brand Analyzer scan
Sbazar.cz offers a classifieds and marketplace service covering categories such as new and used electronics, cars, clothing, antiques, and other general merchandise, with free listing and browsing for users.
Sources: Sbazar.cz official site
Sbazar.cz is a Czech online marketplace and classifieds portal operated by Seznam.cz, where individuals can buy and sell new and used goods free of charge.
Sources: Sbazar.cz official site
Sbazar.cz has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 49, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Sbazar.cz official site
Sbazar.cz provides an online platform where users can post free classified ads to sell items and browse listings to purchase new or used goods across categories like electronics, cars, clothing, and antiques.
Sources: Sbazar.cz official site
Sbazar.cz scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Sbazar.cz official site
Sbazar.cz is known for being one of the largest Czech online bazaars, hosting over 1,900,000 active listings across a wide range of categories, and for being operated by the trusted Seznam.cz brand.
Sources: Sbazar.cz official site
Sbazar.cz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Sbazar.cz official site
Sbazar.cz is used by individuals in the Czech Republic who want to buy or sell new or used items such as electronics, cars, clothing, and antiques.
Sources: Sbazar.cz official site
Sbazar.cz is popular because it offers free buying and selling of goods, hosts a very large number of active listings (over 1,900,000), covers diverse categories from electronics to cars and clothing, and is backed by the well-known Seznam.cz brand.
Sources: Sbazar.cz official site
Sbazar.cz scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Sbazar.cz has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #55,295 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Sbazar.cz from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Sbazar.cz: Saw.com (79/100), Saturn (79/100), SBT (79/100), Scanlan Theodore (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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