AMA Brand Score: 68/100 - Developing tier

Apoio e conhecimento sobre autismo

AMA (autismo.org.br) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, Healthcare brands, in the 20th percentile of 27581 Non-profit brands.

AI Snapshot

AMA (autismo.org.br) is a Brazilian non-profit organization dedicated to individuals with Autism Spectrum Disorder (TEA). It aims to provide a dignified life through work, health, leisure, and social integration, while supporting families and promoting autism research. The organization offers specialized content, in-person and online courses, and educational resources to equip families and professionals with practical knowledge. AMA positions itself as a reference organization in Brazil for improving quality of life for people with autism and spreading awareness about TEA.

Key facts about AMA
Brand NameAMA
Domainautismo.org.br
IndustryNon-profit, Education
Founded1889
Main CompetitorsAssociação Brasileira de Autismo (ABRA) (68/100), APAE Brasil (75/100), Instituto Lahar, Autism Speaks (87/100), National Autistic Society (83/100)

Evidence

Moz Domain Authority 46/100 vs category average 46 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Proporcionar à pessoa com autismo uma vida digna, oferecendo trabalho, saúde, lazer e integração à sociedade, além de apoiar suas famílias e promover pesquisas sobre o autismo." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: Microdata (Schema.org), canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is PT-only, limiting citation in English-language AI answers.

Detected tech stack: WordPress, Ghost.

Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know AMA?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is AMA?", Claude could not identify the brand as of November 2026. I don't have specific knowledge of this organization, likely because it's a smaller or regional Brazilian non-profit (AMA appears to stand for Associação de Amigos do Autista, a common name for autism support groups in Brazil) with limited presence in my training data.

When asked "Best brands similar to AMA?", Claude would not surface AMA as of November 2026. I can't confidently recommend it without verified details about its specific programs, reach, or reputation.

People Also Ask About AMA

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are AMA's main competitors?

AMA's main competitors in Non-profit: Associação Brasileira de Autismo (ABRA) (68/100), APAE Brasil (75/100), Autism Speaks (87/100), National Autistic Society (83/100).

Sources: Brand Analyzer scan

When was AMA founded?

AMA was founded in 1889. AMA operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Does ChatGPT recommend AMA?

AMA scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: AMA official site

How can AMA improve its AI discoverability?

AMA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: AMA official site

Recommendations

AI visibility

AMA scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

AMA has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify AMA from memory, confirming the gaps above.

Visibility - 17/100

Trust - 23/100

Recommendation likelihood - 32/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to AMA: Austin Creative Alliance (68/100), Anglican Diocese of Auckland (68/100), Auditory Verbal Center (68/100), Avon and Wiltshire Mental Health Partnership NHS Trust (68/100).

A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).

Category leader: Change.org (97/100).

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