AUTM Brand Score: 81/100 - Strong Brand tier

The Nonprofit Leader in Technology Transfer

AUTM (autm.net) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Education brands, in the 86th percentile of 30021 Non-profit brands.

AI Snapshot

AUTM is a nonprofit professional association representing more than 3,100 technology transfer professionals worldwide. It supports and educates its members to advance the commercialization of academic and corporate research for societal benefit, offering education, networking, resources, and industry data. AUTM serves academic institutions, corporate research organizations, and individuals working in research commercialization, positioning itself as a leading organization in the technology transfer field.

Key facts about AUTM
Brand NameAUTM
Domainautm.net
IndustryNon-profit, Education
Main CompetitorsLicensing Executives Society (USA & Canada), Licensing Executives Society International (81/100), PraxisAuth, National Council of University Research Administrators

Evidence

Moz Domain Authority 56/100 vs category average 46 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #355,303 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "AUTM is an association of over 3,100 technology transfer professionals that" (Meta description: 11 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:image. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: ASP.NET, Cloudflare.

Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know AUTM?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is AUTM?", Claude could identify the brand as of October 2026. AUTM (Association of University Technology Managers) is a nonprofit professional association for people working in academic technology transfer, helping universities, research institutions, and hospitals commercialize research and inventions. Best known for Being the leading professional association for technology transfer and academic research commercialization.

When asked "Best brands similar to AUTM?", Claude would recommend AUTM as of October 2026. It's the primary professional organization in the tech transfer field, so it's a natural reference point for anyone in that space.

People Also Ask About AUTM

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Does ChatGPT recommend AUTM?

AUTM scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.

Sources: AUTM official site

What is AUTM?

AUTM is a nonprofit professional association made up of more than 3,100 technology transfer professionals worldwide. It focuses on supporting and educating individuals involved in moving academic and corporate research into commercial products and services that benefit society.

Sources: AUTM official site

What does AUTM do?

AUTM provides education, resources, networking opportunities, and industry data to technology transfer professionals. Its mission is to support and educate these professionals so they can more effectively commercialize academic and corporate research, ultimately benefiting society through new products, services, and innovations derived from research.

Sources: AUTM official site

How can AUTM improve its AI discoverability?

AUTM can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: AUTM official site

What products or services does AUTM offer?

AUTM offers educational programs, professional resources, networking opportunities, and industry data aimed at technology transfer professionals. These services are designed to support members in advancing the commercialization of academic and corporate research for societal benefit.

Sources: AUTM official site

Who uses AUTM?

AUTM is used by technology transfer professionals, academic institutions, and corporate research organizations that are involved in commercializing research. Its membership includes individuals working to translate academic and corporate research into commercial products and services.

Sources: AUTM official site

What is AUTM known for?

AUTM is known for being a leading nonprofit association dedicated to the technology transfer profession, bringing together over 3,100 professionals globally. It is recognized for its educational programming, networking opportunities, and industry data related to the commercialization of academic and corporate research.

Sources: AUTM official site

Recommendations

AI visibility

AUTM scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

AUTM has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (40/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #355,303 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AUTM from memory (October 2026) - a sign these signals are paying off.

Visibility - 18/100

Trust - 40/100

Recommendation likelihood - 35/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to AUTM: The Authors Guild (81/100), AUSA (Association of the United States Army) (81/100), American Veterinary Medical Association (AVMA) (81/100), AXIS Dance Company (81/100).

A step up - brands to learn from: Workaway (91/100), WHYY (91/100).

Category leader: Change.org (97/100).

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