Europas größter Online-Automarkt
AutoScout24 (autoscout24.at) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Automotive brands, E-commerce brands, in the 34th percentile of 2744 Automotive brands.
AutoScout24 is an online vehicle marketplace founded in 1998 and headquartered in Grünwald, Germany, owned by Hellman & Friedman. It connects private individuals and dealers across Europe who wish to buy or sell new and used cars, motorcycles, motorhomes, and commercial vehicles. Operating in Austria under autoscout24.at, it is described as Europe's largest online car market, offering a wide selection of vehicles on a single platform where users can search, compare, and sell.
| Brand Name | AutoScout24 |
|---|---|
| Domain | autoscout24.at |
| Industry | Automotive, E-commerce |
| Founded | 1998 |
| Headquarters | Grünwald |
| Parent Company / Owner | Hellman & Friedman |
| Main Competitors | mobile.de (85/100), willhaben (80/100), Auto1, OLX (84/100), LeParking, Carvana (78/100), CarGurus (82/100) |
Moz Domain Authority 43/100 vs category average 41 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Neu- und Gebrauchtwagen sowie Motorräder, Wohnmobile und Nutzfahrzeuge finden Sie auf AutoScout24, dem europaweit größten Online-Automarkt." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is AutoScout24?", Claude could identify the brand as of September 2026. AutoScout24 is one of Europe's largest online marketplaces for buying and selling new and used cars, and autoscout24.at is its Austrian-specific site. It lets private sellers and dealers list vehicles, and buyers search, compare, and filter listings by make, model, price, and loc Best known for Being a leading online car marketplace in Europe, especially strong in Austria, Germany, and other European markets.
When asked "Best brands similar to AutoScout24?", Claude would recommend AutoScout24 as of September 2026. It's a well-established, widely used platform in the online car classifieds space, making it a natural recommendation alongside similar automotive marketplaces.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
AutoScout24's main competitors in Automotive: mobile.de (85/100), willhaben (80/100), OLX (84/100), Carvana (78/100), CarGurus (82/100).
Sources: Brand Analyzer scan
AutoScout24 offers an online marketplace for new and used vehicles, including cars, motorcycles, motorhomes, and commercial vehicles. The platform allows users to search for vehicles, compare options, and list vehicles for sale.
Sources: AutoScout24 official site
AutoScout24 is an online vehicle marketplace that operates across Europe, including Austria via autoscout24.at. It is described as Europe's largest online car market, facilitating the buying and selling of new and used vehicles between private individuals and dealers.
Sources: AutoScout24 official site
AutoScout24 has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 49, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: AutoScout24 official site
AutoScout24 was founded in 1998. AutoScout24 operates in the Automotive category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
AutoScout24 is headquartered in Grünwald. AutoScout24 operates in the Automotive category.
Sources: Wikidata
AutoScout24 operates a digital platform that connects buyers and sellers of new and used cars, motorcycles, motorhomes, and commercial vehicles. Users can search for vehicles, compare listings, and list their own vehicles for sale, all within a single online marketplace.
Sources: AutoScout24 official site
AutoScout24 scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority.
Sources: AutoScout24 official site
AutoScout24 is known for being Europe's largest online marketplace for vehicles, offering an extensive selection of new and used cars, motorcycles, motorhomes, and commercial vehicles from both private sellers and dealers.
Sources: AutoScout24 official site
AutoScout24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: AutoScout24 official site
AutoScout24 is used by private individuals and commercial dealers who want to buy or sell new or used vehicles, including cars, motorcycles, motorhomes, and commercial vehicles.
Sources: AutoScout24 official site
AutoScout24 is owned by or part of Hellman & Friedman. AutoScout24 operates in the Automotive category.
Sources: Wikidata
AutoScout24 is popular because it offers the largest selection of new and used cars, motorcycles, motorhomes, and commercial vehicles in Europe on a single platform, making it convenient for users to search, compare, and transact vehicles in one place.
Sources: AutoScout24 official site
AutoScout24 scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
AutoScout24 has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (49/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify AutoScout24 from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to AutoScout24: AutoPlay Ltd (73/100), Auto Krafters Inc. (73/100), Barber Motorsports Museum (73/100), Blizzard (SnowEx) (73/100).
A step up - brands to learn from: X-FAB (81/100), Westport Fuel Systems (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.