The World's Premier Trading Card Game
Magic: The Gathering (wizards.com) scores 90 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, in the 97th percentile of 25131 Media & Entertainment brands.
Magic: The Gathering is a trading card game that combines strategic gameplay with fantasy storytelling, offering collectible cards, expansion sets, and digital platforms. Published and supported through wizards.com, it serves as the official source for news, events, and products related to the game. The brand targets tabletop and digital gamers, collectors, and fantasy enthusiasts, providing community events and immersive lore-driven content that has helped define the trading card game genre for decades.
| Brand Name | Magic: The Gathering |
|---|---|
| Domain | wizards.com |
| Industry | Media & Entertainment, E-commerce |
| Main Competitors | Pokémon Trading Card Game (91/100), Yu-Gi-Oh! Trading Card Game (72/100), Flesh and Blood TCG (76/100), KeyForge (79/100), Digimon Card Game (63/100), Hearthstone (73/100) |
Moz Domain Authority 85/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Magic: The Gathering has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The official source for news and information on Magic: The Gathering, the world" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Wizards of the Coast?", Claude could identify the brand as of August 2026. Wizards of the Coast is an American game publisher, a subsidiary of Hasbro, best known for creating and publishing Magic: The Gathering and Dungeons & Dragons. Best known for Publishing Magic: The Gathering and Dungeons & Dragons.
When asked "Best brands similar to Wizards of the Coast?", Claude would recommend Magic: The Gathering as of August 2026. It's one of the dominant names in tabletop gaming and trading card games, so it would naturally come up alongside brands like Hasbro, Games Workshop, or Paizo.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Magic: The Gathering's main competitors in Media & Entertainment: Pokémon Trading Card Game (91/100), Yu-Gi-Oh! Trading Card Game (72/100), Flesh and Blood TCG (76/100), KeyForge (79/100), Digimon Card Game (63/100).
Sources: Brand Analyzer scan
Magic: The Gathering has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 70, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Magic: The Gathering official site
Magic: The Gathering scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Magic: The Gathering official site
Magic: The Gathering is a trading card game that blends collectible card mechanics with strategic gameplay and expansive fantasy storytelling. It is supported by the official site wizards.com, which serves as the primary source for news, new card sets, and events related to the game.
Sources: Magic: The Gathering official site
Magic: The Gathering can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Magic: The Gathering official site
Magic: The Gathering offers trading card game products including expansion sets, collectible cards, and related merchandise. It also provides digital platforms for gameplay and organizes community events and tournaments for players.
Sources: Magic: The Gathering official site
Magic: The Gathering is known for pioneering the trading card game genre, combining deep strategic gameplay with collectible card mechanics and immersive fantasy storytelling. It has maintained relevance for decades through continuous expansion sets, digital adaptations, and community-driven events.
Sources: Magic: The Gathering official site
Magic: The Gathering is used by tabletop and digital gamers, card collectors, and fantasy enthusiasts of all ages who enjoy strategic card games and immersive fictional worlds.
Sources: Magic: The Gathering official site
Magic: The Gathering is popular because it offers a unique combination of deep strategic gameplay, collectible card mechanics, and rich fantasy lore that has defined the trading card game genre for decades. Its continuous expansion through new sets, digital platforms, and community events keeps players engaged across generations.
Sources: Magic: The Gathering official site
Magic: The Gathering scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Magic: The Gathering has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is visibility (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 85/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Magic: The Gathering from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
90 in October 2026, down from 94 in August 2026.
Ranked closest to Magic: The Gathering: WEBTOON (90/100), WebMD (90/100), WNYC (90/100), WorldCat.org (90/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.