Building culture onchain
Yuga Labs (yuga.com) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Technology brands, Media & Entertainment brands, Finance brands, in the 98th percentile of 40407 Technology brands.
Yuga Labs is a web3 company best known as the creator of the Bored Ape Yacht Club (BAYC) NFT collection. It builds NFT collections, including BAYC, Mutant Ape Yacht Club (MAYC), and the Otherside metaverse project, and powers its ecosystem with ApeCoin. The company focuses on storytelling, digital culture, and community-driven experiences within the web3 space, targeting NFT collectors, crypto enthusiasts, and online communities.
| Brand Name | Yuga Labs |
|---|---|
| Domain | yuga.com |
| Industry | Technology, Media & Entertainment |
| Main Competitors | Dapper Labs (77/100), Animoca Brands (86/100), OpenSea (87/100), Magic Eden, Sorare (87/100) |
Moz Domain Authority 46/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #103 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Yuga Labs has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Powered by ApeCoin and shaping web3 through storytelling, experiences, and community. From the creators of Bored Ape Yacht Club." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Yuga Labs?", Claude could identify the brand as of October 2026. Yuga Labs is the Web3 company behind the Bored Ape Yacht Club (BAYC) NFT collection, which it launched in 2021 and which became one of the most valuable and culturally prominent NFT projects. It has since expanded into other NFT lines like Mutant Ape Yacht Club and CryptoPunks (a Best known for Creating the Bored Ape Yacht Club NFT collection.
When asked "Best brands similar to Yuga Labs?", Claude would recommend Yuga Labs as of October 2026. It's one of the most recognizable names in NFTs and Web3 culture, so it's relevant if someone asks about leading NFT or crypto brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Yuga Labs's main competitors in Technology: Dapper Labs (77/100), Animoca Brands (86/100), OpenSea (87/100), Sorare (87/100).
Sources: Brand Analyzer scan
Yuga Labs has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 78, trust 22, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Yuga Labs official site
Yuga Labs offers NFT collections such as Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC), the Otherside metaverse project, and ApeCoin, the token that powers its web3 ecosystem and community experiences.
Sources: Yuga Labs official site
Yuga Labs scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Yuga Labs official site
Yuga Labs is a web3 company known as the creator of the Bored Ape Yacht Club (BAYC) NFT collection. It operates in the technology, media and entertainment, and finance sectors, building NFT collections and digital culture experiences powered by ApeCoin.
Sources: Yuga Labs official site
Yuga Labs is known for creating the Bored Ape Yacht Club, one of the most prominent NFT collections in web3. It is also associated with Mutant Ape Yacht Club, the Otherside metaverse project, and the ApeCoin token that powers its ecosystem.
Sources: Yuga Labs official site
Yuga Labs creates and manages NFT collections, including Bored Ape Yacht Club (BAYC), Mutant Ape Yacht Club (MAYC), and the Otherside metaverse project. It builds web3 experiences centered on storytelling and community, supported by its native token, ApeCoin.
Sources: Yuga Labs official site
Yuga Labs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Yuga Labs official site
Yuga Labs' offerings are used by NFT collectors, crypto enthusiasts, and members of web3 communities interested in digital culture, collectible ownership, and participation in onchain storytelling and experiences.
Sources: Yuga Labs official site
Yuga Labs is popular as the creator of the Bored Ape Yacht Club, a widely recognized NFT collection, and for expanding into related projects like Mutant Ape Yacht Club, Otherside, and ApeCoin, which have built a dedicated web3 community around digital culture and storytelling.
Sources: Yuga Labs official site
Yuga Labs scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Yuga Labs has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (78/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #103 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Yuga Labs from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Yuga Labs: Yoti (91/100), Xsolla (91/100), Zerto (91/100), ZipRecruiter (91/100), Wyze (91/100), ZoneAlarm (91/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.