Partners in possibility after injury
Back Up (backuptrust.org.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, in the 85th percentile of 20871 Non-profit brands.
Back Up is a UK charity that supports people affected by spinal cord injury, including their families, friends and carers. It aims to help individuals rebuild confidence and lead full, purposeful lives after injury. The organisation is staffed and supported by many people who themselves live with spinal cord injury, offering lived-experience guidance alongside practical services. Back Up positions itself as a trusted community and partner for the spinal cord injury community across the UK.
| Brand Name | Back Up |
|---|---|
| Domain | backuptrust.org.uk |
| Industry | Non-profit, Healthcare |
| Main Competitors | Spinal Injuries Association (82/100), Aspire, Spinal Research (77/100), Christopher & Dana Reeve Foundation (88/100) |
Moz Domain Authority 48/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,457,486 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Back Up is a UK charity, dedicated to supporting people affected by spinal cord injury get the most out of life." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Back Up?", Claude could not identify the brand as of October 2026. I don't recognize "Back Up" at backuptrust.org.uk specifically, likely because it's a small or local UK non-profit without enough presence in my training data.
When asked "Best brands similar to Back Up?", Claude would not surface Back Up as of October 2026. I can't vouch for or recommend an organization I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Back Up's main competitors in Non-profit: Spinal Injuries Association (82/100), Spinal Research (77/100), Christopher & Dana Reeve Foundation (88/100).
Sources: Brand Analyzer scan
Back Up is a UK-based charity dedicated to supporting people affected by spinal cord injury, helping them get the most out of life. It serves individuals with spinal cord injury as well as their families, friends and carers.
Sources: Back Up official site
Back Up has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 61, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Back Up official site
Back Up scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Back Up official site
Back Up provides support services for people living with spinal cord injury, drawing on the lived experience of many of its own staff and volunteers. It combines peer support with practical guidance to help individuals rebuild confidence and lead full, purposeful lives after injury.
Sources: Back Up official site
Back Up can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Back Up official site
Back Up is used by individuals living with spinal cord injury in the UK, as well as their families, friends and carers who are seeking support, community, and guidance related to spinal cord injury.
Sources: Back Up official site
Back Up is known for being a UK charity that uses lived-experience guidance-staff and supporters who themselves have spinal cord injuries-to help others affected by similar injuries regain confidence and independence.
Sources: Back Up official site
Back Up scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Back Up has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,457,486 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Back Up from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Back Up: African Wildlife Foundation (82/100), AVAC (82/100), British Association for Counselling and Psychotherapy (BACP) (82/100), The National Ballet of Canada (82/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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