Agència de desenvolupament local
Barcelona Activa (barcelonactiva.cat) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Non-profit brands, Education brands, in the 63rd percentile of 10891 Government brands.
Barcelona Activa is a public agency of the Barcelona City Council dedicated to local economic development. It provides integrated services to help job seekers find employment, support entrepreneurs in developing business ideas, and assist existing companies in growing. As an institutional reference for employment, entrepreneurship, and business competitiveness in Barcelona, it operates within a local economic support ecosystem under the categories of government, non-profit, and education.
| Brand Name | Barcelona Activa |
|---|---|
| Domain | barcelonactiva.cat |
| Industry | Government, Non-profit |
| Headquarters | Barcelona, Spain |
| Parent Company / Owner | Barcelona City Council |
| Main Competitors | ACCIÓ, Madrid Emprende (53/100), SPRI (81/100), Las Naves (76/100), Zaragoza Activa (74/100) |
Moz Domain Authority 56/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #138,646 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Som l" (Meta description too short (2 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Barcelona Activa?", Claude could identify the brand as of October 2026. Barcelona Activa is the local economic development agency of Barcelona City Council, created in 1986 to promote employment, entrepreneurship, and economic growth in the city. Best known for Supporting entrepreneurs and job seekers in Barcelona through business incubation, training programs, and employment services.
When asked "Best brands similar to Barcelona Activa?", Claude would recommend Barcelona Activa as of October 2026. It's a well-established and respected public agency often cited as a model for local economic development and entrepreneurship support in Europe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Barcelona Activa's main competitors in Government: Madrid Emprende (53/100), SPRI (81/100), Las Naves (76/100), Zaragoza Activa (74/100).
Sources: Brand Analyzer scan
Barcelona Activa has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Barcelona Activa official site
Barcelona Activa scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Barcelona Activa official site
Barcelona Activa is a public agency for local economic development operated by the Barcelona City Council. It focuses on promoting employment, entrepreneurship, and economic development within the city of Barcelona.
Sources: Barcelona Activa official site
Barcelona Activa provides public services that help people find jobs, support entrepreneurs in developing business ideas, and assist existing businesses in growing, all within a local economic development framework for the city of Barcelona.
Sources: Barcelona Activa official site
Barcelona Activa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Barcelona Activa official site
Barcelona Activa offers services related to job search support, entrepreneurship development assistance, and programs to help existing businesses grow, all delivered as part of its public mandate to support employment and economic development in Barcelona.
Sources: Barcelona Activa official site
Barcelona Activa is used by people seeking jobs in Barcelona, entrepreneurs with business ideas they want to develop, and existing businesses or companies in the city looking to grow.
Sources: Barcelona Activa official site
Barcelona Activa is known for being Barcelona's institutional reference point for employment, entrepreneurship, and business competitiveness, offering integrated public services that connect job seekers, entrepreneurs, and companies within the city's economic ecosystem.
Sources: Barcelona Activa official site
Barcelona Activa scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Barcelona Activa has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #138,646 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Barcelona Activa from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Barcelona Activa: Baltimore City (77/100), Baltic Defence College (77/100), City of Barrie (77/100), Lindsay (77/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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