無料で簡単なネットショップ作成
BASE (base.ec) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, SaaS brands, Technology brands, in the 39th percentile of 28972 E-commerce brands.
BASE is an e-commerce platform that allows individuals and businesses to create and launch online stores for free, without upfront or monthly fees. It targets people who previously could not start an online shop due to constraints of time, money, or technical skill. The service offers over 80 features to support store creation and management, enabling users to set up a shop in as little as 30 seconds and begin selling products quickly.
| Brand Name | BASE |
|---|---|
| Domain | base.ec |
| Industry | E-commerce, SaaS |
| Founded | 1978 |
| Main Competitors | Shopify (79/100), STORES (78/100), Wix (96/100), Square Online (86/100), カラーミーショップ (Color Me Shop) (75/100), MakeShop (73/100) |
Ranked #81,559 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
BASE appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "ネットショップの作成・開設が無料でかんたんに。個人・法人問わず、どなたでもすぐに開業できます。今までECサイトを作りたくても時間・お金・技術さまざまな理由で始められなかった、そんな全ての方の悩みを解消するサービスです。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is BASE?", Claude could identify the brand as of November 2026. BASE is a Japanese e-commerce platform that lets individuals and small businesses easily create and run their own online stores without needing technical skills, similar to Shopify but tailored for the Japanese market. Best known for Being one of Japan's most popular easy-to-use online store builder platforms, especially for small sellers and creators.
When asked "Best brands similar to BASE?", Claude would recommend BASE as of November 2026. It's a major player in Japan's e-commerce platform space and would be relevant if someone is asking about Shopify-like alternatives, especially in a Japanese context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BASE's main competitors in E-commerce: Shopify (79/100), STORES (78/100), Wix (96/100), Square Online (86/100), カラーミーショップ (Color Me Shop) (75/100).
Sources: Brand Analyzer scan
BASE has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 4, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BASE official site
BASE was founded in 1978. BASE operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BASE scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: BASE official site
BASE offers a platform for building and running online stores, including free store creation, no monthly fees, and access to more than 80 features that support various aspects of running an e-commerce business, such as store setup and sales management.
Sources: BASE official site
BASE is an e-commerce platform (SaaS) that enables individuals and businesses to create and operate online shops. It is designed to remove barriers related to time, cost, and technical skill that previously prevented people from launching e-commerce sites, allowing anyone to open a store for free and quickly.
Sources: BASE official site
BASE provides tools for creating, launching, and managing online stores. Users can set up a shop with no initial or monthly fees, in as little as 30 seconds, and access more than 80 features to support store operations, product listings, and sales.
Sources: BASE official site
BASE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BASE official site
BASE is known for making it possible to open an online shop for free, with no initial setup cost or monthly fee, and for enabling store creation in as little as 30 seconds. It is positioned as an accessible e-commerce platform for people without technical or financial resources.
Sources: BASE official site
BASE is used by individuals and businesses who want to open an online shop, particularly those who previously could not do so because of constraints related to time, money, or technical knowledge. It targets both personal sellers and corporate entities regardless of prior e-commerce experience.
Sources: BASE official site
BASE is likely popular because it removes common barriers to starting an online business-cost, time, and technical expertise. With no initial or monthly fees and a setup process that can take as little as 30 seconds, it appeals to individuals and small businesses who want to start selling online quickly and affordably, supported by over 80 built-in features.
Sources: BASE official site
BASE scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BASE has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #81,559 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BASE from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BASE: Basco Fine Foods (74/100), Barstool Sports Store (74/100), Bata (74/100), Bath Potters Supplies (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.