EC流通額No.1のネットショップ構築サービス
MakeShop by GMO (makeshop.jp) earns a Brand Analyzer score of 73 out of 100, placing it in the Brand-Ready tier among E-commerce brands, SaaS brands, Technology brands. Among 4279 E-commerce brands analyzed, MakeShop by GMO ranks in the 47th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 75/100, Trust Foundation 60/100, AI Discoverability 87/100, Brand Authority 50/100.
MakeShop by GMO is a Japanese e-commerce site-building platform provided under the GMO brand. It offers tools for businesses to launch, operate, and grow online shops, supporting both BtoC and BtoB models. The service has held the No.1 position in distribution volume among Japanese EC platforms for 14 consecutive years. It targets small to large businesses seeking to open new online stores or enhance and migrate existing e-commerce sites, providing templates, functionality, and support throughout the shop's lifecycle.
| Brand Name | MakeShop by GMO |
|---|---|
| Domain | makeshop.jp |
| Industry | E-commerce, SaaS |
| Parent Company / Owner | GMO |
| Main Competitors | Shopify (95/100), BASE (78/100), Rakuten Ichiba (Rakuten RMS) (91/100), Future Shop (74/100), Colorme (75/100), EC-CUBE (79/100), BiNDup (64/100) |
Moz Domain Authority 66/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #28,550 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "EC�����ȡ��ͥåȥ���åפι��ۡ����Ȥʤ顢����å���夬14ǯϢ³No.1��makeshop byGMO�����������Ǥ�����������̵�������������и��̤��⤤����������֡������EC�ӥ��ͥ���ȡ����륵�ݡ��Ȥ��ޤ���" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
MakeShop by GMO scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MakeShop by GMO has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (87/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #28,550 (Tranco), a Moz Domain Authority of 66/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MakeShop by GMO from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is MakeShop by GMO?", Claude could identify the brand as of August 2026. MakeShop is a Japanese e-commerce platform operated by GMO Make Shop Co., Ltd., part of the GMO Internet Group, that lets businesses build and run their own online stores. It's one of the major cloud-based shopping cart/EC platform providers in Japan, competing with services like Best known for Being a leading Japanese cloud EC (e-commerce store-building) platform under the GMO Internet Group.
When asked "Best brands similar to MakeShop by GMO?", Claude would recommend MakeShop by GMO as of August 2026. For Japan-focused e-commerce platform comparisons, MakeShop is a well-known domestic player worth mentioning alongside BASE, Shopify, and Rakuten.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MakeShop by GMO's main competitors include Shopify (95/100), BASE, Rakuten Ichiba (Rakuten RMS) (91/100), Future Shop, Colorme. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
MakeShop by GMO and Shopify are competitors in E-commerce. Brand Analyzer scores MakeShop by GMO at 73/100 and Shopify at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to MakeShop by GMO include Shopify (95/100), BASE, Rakuten Ichiba (Rakuten RMS) (91/100), Future Shop, Colorme. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
MakeShop by GMO has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 61, recommendation 87). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MakeShop by GMO official site
MakeShop by GMO scores 87/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MakeShop by GMO official site
MakeShop by GMO offers an e-commerce site-building platform featuring customizable templates, a range of functional tools for online store operations, and support services covering store launch, management, and growth. It caters to both BtoC and BtoB e-commerce models across various industries and product types.
Sources: MakeShop by GMO official site
MakeShop by GMO is a Japanese e-commerce platform-as-a-service provided by GMO that enables businesses to build, operate, and grow online stores. It supports both BtoC and BtoB commerce and offers templates and functionality tailored to various industries and business types.
Sources: MakeShop by GMO official site
MakeShop by GMO provides tools and infrastructure for creating and running online shops, including website templates, e-commerce functionality, and operational support. It helps businesses launch new online stores or upgrade existing ones, covering the entire process from setup to ongoing growth and sales expansion.
Sources: MakeShop by GMO official site
MakeShop by GMO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MakeShop by GMO official site
MakeShop by GMO is used by small to large businesses that want to open a new online store or strengthen and migrate an existing e-commerce site. Its customer base spans both BtoC and BtoB e-commerce operators across various industries and business types.
Sources: MakeShop by GMO official site
MakeShop by GMO is known for holding the No.1 position in distribution volume (流通額) among Japanese e-commerce platforms for 14 consecutive years, reflecting its widespread adoption and strong market performance.
Sources: MakeShop by GMO official site
MakeShop by GMO's popularity stems from its 14-year consecutive record as the No.1 platform by distribution volume in Japan, its broad range of templates and features suited to diverse industries, and its comprehensive support covering store setup, operation, and growth for both BtoC and BtoB businesses.
Sources: MakeShop by GMO official site
Ranked closest to MakeShop by GMO: Luvs (73/100), Luna Solutions (73/100), Meccano (73/100), MeFree (73/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).