Rådgivnings- och revisionsbyrån med nöjdast kunder
BDO (bdo.se) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Legal brands, Other brands, in the 82nd percentile of 17254 Finance brands.
BDO is an international network of public accounting, tax, consulting and business advisory firms, founded in 1973 and headquartered in Brussels. In Sweden, BDO (bdo.se) is one of the leading advisory and audit firms, offering services in auditing, payroll administration, financial advisory, and tax consulting. It serves companies and organizations ranging from small businesses to publicly listed firms, and is part of the global BDO International network, which has over 88,000 employees in more than 160 countries.
| Brand Name | BDO |
|---|---|
| Domain | bdo.se |
| Industry | Finance, Legal |
| Founded | 1973 |
| Headquarters | Brussels |
| Parent Company / Owner | BDO International |
| Main Competitors | Deloitte (95/100), PwC (83/100), KPMG (92/100), EY (94/100), Grant Thornton (82/100), Mazars (87/100), RSM International (85/100) |
Moz Domain Authority 34/100 vs category average 39 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
BDO appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "BDO är revisionsbyrån med tjänster inom revision, löneadministration, ekonomisk rådgivning, skatterådgivning och med branschens nöjdaste kunder." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is BDO?", Claude could identify the brand as of October 2026. BDO is the Swedish member firm of BDO Global, one of the world's largest accounting and consulting networks, offering audit, tax, accounting, and advisory services to businesses in Sweden. Best known for Being a major international audit and accounting firm network, with BDO Sweden serving as its local arm.
When asked "Best brands similar to BDO?", Claude would recommend BDO as of October 2026. BDO is a well known global accounting and advisory brand, so it would naturally come up alongside firms like KPMG, Grant Thornton, or Mazars.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BDO's main competitors in Finance: Deloitte (95/100), PwC (83/100), KPMG (92/100), EY (94/100), Grant Thornton (82/100).
Sources: Brand Analyzer scan
BDO offers services in auditing (revision), payroll administration (löneadministration), financial advisory (ekonomisk rådgivning), tax consulting (skatterådgivning), and broader business advisory and company services (företagsservice). These offerings are aimed at helping organizations manage compliance, finances, and growth.
Sources: BDO official site
BDO is an international network of public accounting, tax, consulting and business advisory firms, founded in 1973 and headquartered in Brussels. In Sweden, BDO (bdo.se) operates as one of the country's leading advisory and audit firms, forming part of the global BDO International network that includes over 88,000 employees across more than 160 countries.
Sources: BDO official site
BDO has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BDO official site
BDO was founded in 1973. BDO operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BDO is headquartered in Brussels. BDO operates in the Finance category.
Sources: Wikidata
BDO provides professional services including auditing (revision), payroll administration (löneadministration), financial advisory (ekonomisk rådgivning), and tax consulting (skatterådgivning). These services are designed to help businesses and organizations develop and succeed, serving clients ranging from small companies to publicly listed corporations in Sweden.
Sources: BDO official site
BDO scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: BDO official site
BDO in Sweden is known for having the most satisfied customers in its industry, as measured by Svenskt Kvalitetsindex (Swedish Quality Index). It is also recognized as one of Sweden's leading audit and advisory firms, combining global reach through the BDO International network with local presence and service.
Sources: BDO official site
BDO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BDO official site
BDO's services are used by companies and organizations in Sweden that require auditing, tax, payroll, or financial advisory support. Its client base ranges from smaller businesses to publicly listed companies, reflecting a broad target audience across different company sizes and industries.
Sources: BDO official site
BDO is popular in Sweden due to its reported highest customer satisfaction in the industry, as measured by Svenskt Kvalitetsindex. Its combination of global backing from the BDO International network-with over 88,000 employees in more than 160 countries-and strong local presence in Sweden makes it an attractive choice for companies seeking both international expertise and local accessibility.
Sources: BDO official site
BDO scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BDO has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify BDO from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BDO: Banco de España (82/100), Bayzat (82/100), U.S. Bureau of Economic Analysis (BEA) (82/100), Quadient AP Automation (Beanworks) (82/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.