Changing Minds, Altering Perceptions
The Beckley Foundation (beckleyfoundation.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Education brands, in the 55th percentile of 23275 Non-profit brands.
The Beckley Foundation is a UK-based non-profit research institute founded in 1998 and headquartered at Beckley Park. Founded and directed by Amanda Feilding, it pioneers scientific and policy research into psychedelics and consciousness, having initiated key studies of the psychedelic renaissance. Current work includes neuroimaging research into LSD and mystical states. The organization is donation-funded and serves researchers, policymakers, donors, and the public interested in psychedelic science, consciousness studies, and drug policy reform.
| Brand Name | The Beckley Foundation |
|---|---|
| Domain | beckleyfoundation.org |
| Industry | Non-profit, Healthcare |
| Founded | 1998 |
| Headquarters | Beckley Park |
| CEO | Amanda Feilding |
| Main Competitors | MAPS (Multidisciplinary Association for Psychedelic Studies) (84/100), Heffter Research Institute (82/100), Usona Institute (76/100), Compass Pathways (86/100), Imperial College London Centre for Psychedelic Research (91/100) |
Moz Domain Authority 58/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #571,293 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Beckley Foundation is UK-based non-profit with a long history of psychedelic research. Founder and Director Amanda Feilding initiated key studies of the psychedelic renaissance…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Beckley Foundation?", Claude could identify the brand as of October 2026. The Beckley Foundation is a UK-based think tank and research organization founded by Amanda Feilding in 1998 that focuses on drug policy reform and psychedelic science research. It has collaborated with institutions like Imperial College London on studies involving psilocybin, LS Best known for Pioneering psychedelic research and drug policy reform advocacy, including early studies on psilocybin for depression.
When asked "Best brands similar to The Beckley Foundation?", Claude would recommend The Beckley Foundation as of October 2026. It's one of the earliest and most influential organizations in psychedelic science and drug policy reform, making it a natural reference point in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Beckley Foundation's main competitors in Non-profit: MAPS (Multidisciplinary Association for Psychedelic Studies) (84/100), Heffter Research Institute (82/100), Usona Institute (76/100), Compass Pathways (86/100), Imperial College London Centre for Psychedelic Research (91/100).
Sources: Brand Analyzer scan
The Beckley Foundation is a UK-based non-profit research institute founded in 1998 and headquartered at Beckley Park. It was established by Amanda Feilding, who serves as its Founder and Director, to conduct scientific and policy research into psychedelics and consciousness.
Sources: The Beckley Foundation official site
The Beckley Foundation has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 29, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Beckley Foundation official site
The Beckley Foundation was founded in 1998. The Beckley Foundation operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Beckley Foundation is headquartered in Beckley Park. The Beckley Foundation operates in the Non-profit category.
Sources: Wikidata
The Beckley Foundation scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Beckley Foundation official site
The Beckley Foundation does not sell commercial products. As a research institute, it conducts and funds scientific studies-such as neuroimaging research into LSD and mystical states-and produces research findings and policy analysis related to psychedelics, consciousness, and drug policy reform.
Sources: The Beckley Foundation official site
The Beckley Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Beckley Foundation official site
The Beckley Foundation is known for initiating key studies that helped launch the 'psychedelic renaissance,' the renewed scientific interest in psychedelic substances for research into consciousness and mental health. It is also recognized for its ongoing neuroimaging research into LSD and mystical states.
Sources: The Beckley Foundation official site
The Beckley Foundation's work is used by researchers and scientists studying psychedelics and consciousness, policymakers involved in drug policy reform, donors who fund its research, and members of the public interested in psychedelic science and consciousness studies.
Sources: The Beckley Foundation official site
The Beckley Foundation scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Beckley Foundation has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #571,293 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Beckley Foundation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Beckley Foundation: Beaumont School (76/100), BC Shellfish Growers Association (76/100), Bectu (76/100), Beef + Lamb New Zealand (76/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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