Healthy raw pet food, delivered
Bella+Duke (bellaandduke.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Healthcare brands, Food & Beverage brands, in the 83rd percentile of 23451 E-commerce brands.
Bella+Duke is a subscription-based e-commerce brand that delivers raw pet food, natural treats, and supplements directly to customers' doors. Its mission is to help pets live healthier, happier lives by replacing ultra-processed food with nutritious raw diets. The service includes free 24/7 video vet care and access to a community of pet lovers, positioning itself as a premium alternative to convenience-driven processed pet food, targeting owners who want improved nutrition and health outcomes for their dogs and cats.
| Brand Name | Bella+Duke |
|---|---|
| Domain | bellaandduke.com |
| Industry | E-commerce, Healthcare |
| Main Competitors | Tails.com (81/100), Butternut Box (87/100), Nom Nom (85/100), The Farmer's Dog (75/100), Ollie (81/100), Different Dog (81/100), Natures Menu (77/100) |
Moz Domain Authority 40/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bella+Duke?", Claude could identify the brand as of October 2026. Bella+Duke is a UK-based pet food company that makes fresh, raw, and gently cooked dog and cat food delivered directly to customers through a subscription model. Best known for Fresh raw dog food delivered via subscription in the UK.
When asked "Best brands similar to Bella+Duke?", Claude would recommend Bella+Duke as of October 2026. It's a recognizable name in the UK fresh pet food delivery space, comparable to brands like Tails.com or Butternut Box.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bella+Duke's main competitors in E-commerce: Tails.com (81/100), Butternut Box (87/100), Nom Nom (85/100), The Farmer's Dog (75/100), Ollie (81/100).
Sources: Brand Analyzer scan
Bella+Duke offers a subscription-based raw pet food delivery service for dogs and cats, including raw diets, natural treats, and supplements. The service also includes free 24/7 video vet care and access to a community of pet owners for support and advice.
Sources: Bella+Duke official site
Bella+Duke is a premium raw pet food subscription service that delivers raw diets, natural treats, and supplements for dogs and cats directly to customers, paired with 24/7 video vet care and a pet owner community.
Sources: Bella+Duke official site
Bella+Duke has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 72, recommendation 72). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bella+Duke official site
Bella+Duke replaces ultra-processed pet food with nutritious raw diets, delivering personalized raw food, treats, and supplements via subscription, while offering free 24/7 video vet support and community resources to help pet owners improve their pets' health.
Sources: Bella+Duke official site
Bella+Duke scores 72/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bella+Duke official site
Bella+Duke can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bella+Duke official site
Bella+Duke is used by dog and cat owners who want to improve their pets' health and nutrition by switching from processed food to raw diets, and who value personalized, convenient subscription delivery along with added veterinary support.
Sources: Bella+Duke official site
Bella+Duke is known for being a '#1 rated' raw pet food subscription brand that combines raw diet delivery with added veterinary support, positioning itself as a health-focused alternative to conventional processed pet food.
Sources: Bella+Duke official site
Bella+Duke scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bella+Duke has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (72/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 40/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Bella+Duke from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bella+Duke: Bee's Wrap (83/100), Beer52 (83/100), BELLAMI (83/100), Belling (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.