Verbonden door smaak
BelOrta (belorta.be) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, E-commerce brands, in the 75th percentile of 10899 Food & Beverage brands.
BelOrta is a Belgian cooperative founded in 2013 and headquartered in Sint-Katelijne-Waver, uniting local growers who produce more than 200 varieties of vegetables, fruit and herbs. The cooperative connects these growers directly with consumers and buyers, emphasizing freshness, seasonality and shared responsibility from field to plate. Operating in the food and e-commerce sectors, BelOrta serves customers seeking high-quality, locally grown produce.
| Brand Name | BelOrta |
|---|---|
| Domain | belorta.be |
| Industry | Food & Beverage, E-commerce |
| Founded | 2013 |
| Headquarters | Sint-Katelijne-Waver |
| Main Competitors | REO Veiling (79/100), Coöperatie Hoogstraten, FruitMasters (77/100), The Greenery (74/100), Greenyard (81/100) |
Moz Domain Authority 34/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #546,527 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "BelOrta, de coöperatie van lokale telers met meer dan 200 verse groenten, fruit en kruiden. Verbonden door smaak, van teler tot consument." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is BelOrta?", Claude could identify the brand as of October 2026. BelOrta is a Belgian cooperative auction for fruit and vegetables, based in Sint-Katelijne-Waver, that markets and sells produce from Belgian growers through auction and direct sales channels. Best known for Being one of Europe's largest fruit and vegetable auction cooperatives, representing Belgian growers.
When asked "Best brands similar to BelOrta?", Claude would recommend BelOrta as of October 2026. It's a major, well-established name in Belgian produce distribution so it would come up in discussions of European fruit and vegetable auction cooperatives.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BelOrta's main competitors in Food & Beverage: REO Veiling (79/100), FruitMasters (77/100), The Greenery (74/100), Greenyard (81/100).
Sources: Brand Analyzer scan
BelOrta offers more than 200 types of fresh vegetables, fruit and herbs, grown and harvested by its member cooperative of local farmers and distributed to consumers and commercial buyers.
Sources: BelOrta official site
BelOrta is a Belgian cooperative of local growers, founded in 2013 and based in Sint-Katelijne-Waver, that markets and distributes fresh vegetables, fruit and herbs from its member farmers to consumers and buyers.
Sources: BelOrta official site
BelOrta has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BelOrta official site
BelOrta was founded in 2013. BelOrta operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BelOrta is headquartered in Sint-Katelijne-Waver. BelOrta operates in the Food & Beverage category.
Sources: Wikidata
BelOrta brings together produce from local growers-more than 200 varieties of vegetables, fruit and herbs-and channels it from the field to consumers and commercial buyers, coordinating cultivation, harvesting and distribution within a cooperative structure.
Sources: BelOrta official site
BelOrta scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BelOrta official site
BelOrta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BelOrta official site
BelOrta is known for being a grower-owned cooperative that supplies a wide range of fresh, seasonal, locally grown vegetables, fruit and herbs, emphasizing freshness and taste from farm to table.
Sources: BelOrta official site
BelOrta is used by consumers and commercial buyers who seek fresh, locally grown vegetables, fruit and herbs of high quality.
Sources: BelOrta official site
BelOrta scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BelOrta has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #546,527 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify BelOrta from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BelOrta: Bell & Evans (80/100), BeerMenus (80/100), Beringer Vineyards (80/100), bigbasket (80/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
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