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Bender (bender.de) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Energy & Utilities brands, Manufacturing brands, Technology brands, in the 68th percentile of 7382 Energy & Utilities brands.
Bender is a company specializing in electrical safety and power monitoring solutions, including insulation monitoring, residual current monitoring, and power quality management. It positions itself as an expert partner for engineers, facility operators, and businesses managing critical electrical infrastructure worldwide. Bender combines technical expertise with global support services to help organizations maintain safe and reliable electrical systems across industrial and energy sectors.
| Brand Name | Bender |
|---|---|
| Domain | bender.de |
| Industry | Energy & Utilities, Manufacturing |
| Main Competitors | Schneider Electric (88/100), Siemens (91/100), ABB (76/100), Phoenix Contact (69/100), Socomec, Carlo Gavazzi, Camille Bauer Metrawatt, Dold (81/100) |
Moz Domain Authority 40/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #514,841 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Bender appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Bender, Ihr kompetenter Partner für elektrische Sicherheit mit Lösungen rund um Isolationsüberwachung, Differenzstromüberwachung, Power Quality uvm." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), YouTube, Facebook, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bender?", Claude could identify the brand as of October 2026. Bender GmbH & Co. KG is a German manufacturer based in Grünberg specializing in electrical safety technology, particularly insulation monitoring devices, residual current monitoring systems, and safety components for EV charging infrastructure and hospital power systems. Best known for insulation monitoring devices (IMDs) for ungrounded IT power systems.
When asked "Best brands similar to Bender?", Claude would recommend Bender as of October 2026. Bender is a well-established and respected name in electrical safety monitoring, especially for critical power applications like hospitals, industrial IT systems, and EV charging, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bender's main competitors in Energy & Utilities: Schneider Electric (88/100), Siemens (91/100), ABB (76/100), Phoenix Contact (69/100), Dold (81/100).
Sources: Brand Analyzer scan
Bender has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 42, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bender official site
Bender offers products and services related to electrical safety and power monitoring, including insulation monitoring systems, residual current monitoring devices, and power quality monitoring solutions. These are designed to help businesses and facility operators oversee and maintain the safety and reliability of their electrical systems.
Sources: Bender official site
Bender scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Bender official site
Bender is a company that provides expert solutions for electrical safety, specializing in insulation monitoring, residual current monitoring, and power quality management. It serves as a technical partner for organizations that operate and maintain critical electrical infrastructure.
Sources: Bender official site
Bender develops and provides monitoring and safety solutions for electrical power systems, including insulation monitoring devices, residual current monitoring systems, and power quality monitoring tools. These solutions are designed to help detect faults, reduce downtime, and ensure the safe operation of electrical equipment and infrastructure.
Sources: Bender official site
Bender can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bender official site
Bender is known for its expertise in electrical safety technology, particularly insulation monitoring and residual current monitoring systems used to protect critical electrical infrastructure and industrial power systems.
Sources: Bender official site
Bender's solutions are used by engineers, facility operators, and businesses responsible for managing critical electrical infrastructure, particularly within industries such as energy, utilities, and manufacturing that require reliable and continuous power monitoring.
Sources: Bender official site
Bender scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bender has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is trust (42/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #514,841 (Tranco) and a Moz Domain Authority of 40/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bender from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bender: BEAMA (79/100), BDR Thermea (79/100), BFRC (79/100), BioKube (79/100).
A step up - brands to learn from: ZeroNorth (81/100), The York Water Company (81/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.