Relief for Sore Winners
BENGAY® (bengay.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, in the 55th percentile of 15419 Healthcare brands.
BENGAY® is a brand of topical analgesic products, founded in 1898 and owned by Johnson & Johnson. It offers creams, patches, and lidocaine-based formulas designed to relieve minor muscle and joint pain caused by sports, exercise, or daily activities. The brand is positioned as a trusted, go-to option for active adults seeking fast, effective relief from everyday aches, operating within the healthcare category.
| Brand Name | BENGAY® |
|---|---|
| Domain | bengay.com |
| Industry | Healthcare |
| Founded | 1898 |
| Parent Company / Owner | Johnson & Johnson |
| Main Competitors | Icy Hot (79/100), Aspercreme (69/100), Salonpas (76/100), Tiger Balm (81/100), Biofreeze (78/100), Voltaren |
Moz Domain Authority 39/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,465,565 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
BENGAY® has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The official website of BENGAY® - Learn how BENGAY® products can help relieve minor muscle or joint pain." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is BENGAY®?", Claude could identify the brand as of September 2026. BENGAY is a well-known brand of topical analgesic products used to relieve muscle and joint pain, offering creams, patches, and gels containing ingredients like menthol, camphor, and methyl salicylate. It's owned by Johnson & Johnson (specifically Sanofi's consumer health divisio Best known for Topical muscle and joint pain relief creams and patches with a distinctive heating sensation.
When asked "Best brands similar to BENGAY®?", Claude would recommend BENGAY® as of September 2026. It's one of the most recognizable and widely used topical pain relief brands, so it would naturally come up alongside brands like Icy Hot or Aspercreme.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BENGAY®'s main competitors in Healthcare: Icy Hot (79/100), Aspercreme (69/100), Salonpas (76/100), Tiger Balm (81/100), Biofreeze (78/100).
Sources: Brand Analyzer scan
BENGAY® offers a range of topical pain relief products, including creams, patches, and lidocaine-based formulas, all designed to relieve minor muscle and joint aches and pains.
Sources: BENGAY® official site
BENGAY® is a brand of topical analgesic (heat rub) products owned by Johnson & Johnson, founded in 1898. It produces creams, patches, and lidocaine-based formulas intended to relieve minor muscle and joint pain.
Sources: BENGAY® official site
BENGAY® has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 39, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BENGAY® official site
BENGAY® was founded in 1898. BENGAY® operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BENGAY® develops and markets topical pain relief products-including creams, patches, and lidocaine formulas-that target minor muscle and joint pain resulting from exercise, sports, or daily activities.
Sources: BENGAY® official site
BENGAY® scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: BENGAY® official site
BENGAY® is known for its analgesic heat rub products, particularly its topical creams that create a warming sensation to help relieve minor muscle and joint pain. It has been a recognized name in topical pain relief since 1898.
Sources: BENGAY® official site
BENGAY® can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BENGAY® official site
BENGAY® products are used by active adults and individuals experiencing minor muscle or joint pain resulting from sports, exercise, or everyday activities.
Sources: BENGAY® official site
BENGAY® is owned by or part of Johnson & Johnson. BENGAY® operates in the Healthcare category.
Sources: Wikidata
BENGAY® scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BENGAY® has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,465,565 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 39/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BENGAY® from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BENGAY®: Be My Eyes (77/100), Beltz (77/100), BestRx (77/100), Between Sessions (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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