Be Pain Free, Anytime, Anywhere
Salonpas (salonpas.us) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, in the 50th percentile of 15748 Healthcare brands.
Salonpas is a topical pain relief brand offering patches, sprays, and other remedies designed to treat arthritis, joint, hip, back, and muscle pain. The brand markets itself as a trusted, convenient, non-invasive solution for targeted pain relief, positioning its products as powerful and effective for everyday aches as well as chronic pain conditions. Salonpas targets individuals seeking accessible topical treatments as an alternative to oral medications or more invasive pain management options.
| Brand Name | Salonpas |
|---|---|
| Domain | salonpas.us |
| Industry | Healthcare |
| Main Competitors | Icy Hot (79/100), Bengay (77/100), Aspercreme (69/100), Voltaren (82/100), Biofreeze (78/100), Tiger Balm (81/100) |
Moz Domain Authority 39/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Salonpas appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Be Pain Free. Topical Pain Relief Patches, Sprays and Remedies by Salonpas® for Powerful Arthritis, Joint, Hip & Back Pain Relief When and Where You Need It." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on YouTube, X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Salonpas?", Claude could identify the brand as of September 2026. Salonpas is a brand of topical pain relief patches and products made by Hisamitsu Pharmaceutical, a Japanese company, and sold widely in the US for muscle aches, joint pain, and back pain. Best known for Its adhesive pain relief patches containing menthol and methyl salicylate.
When asked "Best brands similar to Salonpas?", Claude would recommend Salonpas as of September 2026. It's one of the most recognizable and widely used topical pain patch brands in the US, so it would naturally come up alongside similar over-the-counter pain relief products.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Salonpas's main competitors in Healthcare: Icy Hot (79/100), Bengay (77/100), Aspercreme (69/100), Voltaren (82/100), Biofreeze (78/100).
Sources: Brand Analyzer scan
Salonpas has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Salonpas official site
Salonpas offers a range of topical pain relief products, including patches, sprays, and other remedies formulated to relieve arthritis, joint, hip, back, and muscle pain.
Sources: Salonpas official site
Salonpas scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Salonpas official site
Salonpas is a topical pain relief brand that produces patches, sprays, and other remedies aimed at relieving arthritis, joint, hip, back, and muscle pain.
Sources: Salonpas official site
Salonpas develops and sells topical pain relief products, including patches and sprays, designed to provide targeted, non-invasive relief for muscle, joint, hip, back, and arthritis pain.
Sources: Salonpas official site
Salonpas can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Salonpas official site
Salonpas is known for its topical pain relief patches that offer targeted relief for arthritis, joint, hip, and back pain without the need for oral medication.
Sources: Salonpas official site
Salonpas is used by individuals experiencing arthritis, joint, muscle, hip, or back pain who prefer convenient, topical, non-invasive relief options over oral medications or other treatments.
Sources: Salonpas official site
Salonpas scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Salonpas has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Salonpas from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Salonpas: Cliniques universitaires Saint-Luc (76/100), Supernus Pharmaceuticals (76/100), Saloos (76/100), Samaritan Ministries (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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