Defining Betting Excellence
Betradar (betradar.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, Technology brands, Media & Entertainment brands, in the 77th percentile of 2158 Sports & Fitness brands.
Betradar is a multinational corporation headquartered in St. Gallen, Switzerland, founded in 2000, that collects and analyzes sports data. It supplies sports betting operators and sportsbooks worldwide with data, trading solutions, content, and technology platforms. Betradar positions itself as a leading supplier of sports betting data and technology, offering a modular, customizable portfolio designed to help operators launch and optimize sportsbook operations, from new market entrants to established businesses.
| Brand Name | Betradar |
|---|---|
| Domain | betradar.com |
| Industry | Sports & Fitness, Technology |
| Founded | 2000 |
| Headquarters | St. Gallen |
| Main Competitors | Sportradar (92/100), Genius Sports (89/100), Kambi Group (86/100), BetGenius (89/100), IMG Arena (80/100), Betconstruct (81/100), Sportech, Stats Perform (86/100) |
Moz Domain Authority 51/100 vs category average 45 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #34,552 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Betradar has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Betradar is the world" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Betradar?", Claude could identify the brand as of September 2026. Betradar is the sports betting technology and data arm of Sportradar, providing live odds, sports data feeds, streaming, and risk management solutions to bookmakers and betting operators worldwide. Best known for Providing live sports data feeds and odds services that power betting platforms globally.
When asked "Best brands similar to Betradar?", Claude would recommend Betradar as of September 2026. It's one of the leading providers of sports betting data and odds services, widely used by bookmakers, so it's a natural mention in this space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Betradar's main competitors in Sports & Fitness: Sportradar (92/100), Genius Sports (89/100), Kambi Group (86/100), BetGenius (89/100), IMG Arena (80/100).
Sources: Brand Analyzer scan
Betradar has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 40, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Betradar official site
Betradar was founded in 2000. Betradar operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Betradar is headquartered in St. Gallen. Betradar operates in the Sports & Fitness category.
Sources: Wikidata
Betradar offers sports data collection and analysis, trading solutions, sports betting content, marketing capacities, and modular, customizable platform capabilities designed to help sportsbook operators launch and optimize their betting businesses.
Sources: Betradar official site
Betradar scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Betradar official site
Betradar is a multinational corporation headquartered in St. Gallen, Switzerland, that collects and analyzes sports data. Founded in 2000, it is positioned as the world's leading supplier of sports betting data and technology, providing operators with tools to launch and optimize sportsbooks.
Sources: Betradar official site
Betradar collects and analyzes sports data, which it supplies to sports betting operators and sportsbooks. It combines this data with AI-driven technology and industry expertise to deliver trading solutions, engaging betting content, marketing capabilities, and modular platform capabilities that support operators in launching and optimizing their betting businesses.
Sources: Betradar official site
Betradar can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Betradar official site
Betradar is used by sports betting operators and sportsbooks, ranging from new entrants to the market to established businesses looking to optimize their operations.
Sources: Betradar official site
Betradar is known for being a leading global supplier of sports betting data and technology, offering a comprehensive, all-inclusive portfolio of trading, content, and platform solutions for sportsbook operators.
Sources: Betradar official site
Betradar scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Betradar has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #34,552 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Betradar from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Betradar: bet365 (83/100), Bear Archery (83/100), RMC Sport (83/100), Boston Whaler (83/100).
A step up - brands to learn from: theSkimm (91/100), Vivid Seats (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.