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Super Partners (betwaypartners.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Marketing & Advertising brands, Sports & Fitness brands, in the 18th percentile of 39662 Media & Entertainment brands.
Super Partners is an affiliate program that provides access to a portfolio of more than 20 casino and sports betting brands. Operating via betwaypartners.com, it enables affiliate marketers to monetize traffic by promoting these brands, each designed to offer a unique player experience. The program emphasizes its scale and track record, citing over $750 million in generated affiliate earnings, and positions itself as a distinctive, 'Superclass' partner in the gaming and sports betting affiliate space.
| Brand Name | Super Partners |
|---|---|
| Domain | betwaypartners.com |
| Industry | Media & Entertainment, Marketing & Advertising |
| Main Competitors | Income Access (82/100), NetRefer (82/100), 888 Affiliates (69/100), Kindred Affiliates, LeoVegas Affiliates (70/100), Catena Media (84/100), GiG Media (82/100) |
Ranked #4,021,894 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Super Partners houses a wide offering of various casino and sport brands. Each brand has been crafted to provide a unique player experience from day 1." (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Super Partners's main competitors in Media & Entertainment: Income Access (82/100), NetRefer (82/100), 888 Affiliates (69/100), LeoVegas Affiliates (70/100), Catena Media (84/100).
Sources: Brand Analyzer scan
Super Partners has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 21, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Super Partners official site
Super Partners offers an affiliate program providing access to a portfolio of over 20 casino and sports betting brands, each designed to deliver a unique player experience, allowing affiliates to earn commissions by promoting these brands.
Sources: Super Partners official site
Super Partners scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Super Partners official site
Super Partners is an affiliate marketing program that offers access to a portfolio of more than 20 casino and sports betting brands, allowing partners to earn commissions by directing traffic to these brands.
Sources: Super Partners official site
Super Partners connects affiliate marketers with a diverse range of casino and sports betting brands, providing the tools and partnerships needed for affiliates to monetize their traffic through these gaming brands.
Sources: Super Partners official site
Super Partners can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Super Partners official site
Super Partners is used by affiliate marketers and partners who seek to monetize website traffic by promoting a variety of casino and sports betting brands.
Sources: Super Partners official site
Super Partners is known for its 'Superclass' affiliate program that bundles over 20 globally recognized casino and sports betting brands under one partnership structure, and for having generated over $750 million in affiliate earnings.
Sources: Super Partners official site
Super Partners scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Super Partners has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #4,021,894 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Super Partners: Bettingstugan (67/100), Best Maps (67/100), Beursschouwburg (67/100), Beverage Alcohol Resource (BAR) (67/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).
Category leader: Change.org (97/100).
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