Central New York's #1 for New Country
BIG FROG 104 (bigfrog104.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 68th percentile of 25676 Media & Entertainment brands.
BIG FROG 104 (WFRG-FM) is a country music radio station serving Utica and Central New York, owned and operated by Townsquare Media. The station combines the latest country music hits with local news, events, and community stories, positioning itself as the leading country music outlet in the region. It aims to entertain and inform its regional audience through a mix of music programming and local relevance.
| Brand Name | BIG FROG 104 |
|---|---|
| Domain | bigfrog104.com |
| Industry | Media & Entertainment |
| Headquarters | Utica, New York |
| Parent Company / Owner | Townsquare Media |
| Main Competitors | iHeartMedia (80/100), Cumulus Media (76/100), Audacy, Cox Media Group, Spotify (83/100), SiriusXM (91/100) |
Moz Domain Authority 55/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #727,246 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "BIG FROG 104, WFRG-FM Radio, a Townsquare Media station, plays the best country music in Utica, New York." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is BIG FROG 104?", Claude could identify the brand as of September 2026. Big Frog 104 is the branding used by a country music radio station (this particular one broadcasting at 104 FM), part of a small group of stations across different U.S. markets that use the 'Big Frog' country format name. Best known for Being a country music FM radio station brand.
When asked "Best brands similar to BIG FROG 104?", Claude would not surface BIG FROG 104 as of September 2026. It's a local/regional radio station rather than a widely recognized national brand, so I wouldn't typically bring it up unless someone asked specifically about local country radio in its market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BIG FROG 104's main competitors in Media & Entertainment: iHeartMedia (80/100), Cumulus Media (76/100), Spotify (83/100), SiriusXM (91/100).
Sources: Brand Analyzer scan
BIG FROG 104 offers country music radio programming, including the latest country hits, along with local news coverage, event information, and community stories for the Utica and Central New York area.
Sources: BIG FROG 104 official site
BIG FROG 104 is a country music radio station, broadcasting as WFRG-FM, based in Utica, New York, and operated by Townsquare Media. It serves the Central New York region with a mix of country music programming and local news and community content.
Sources: BIG FROG 104 official site
BIG FROG 104 has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 45, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BIG FROG 104 official site
BIG FROG 104 scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BIG FROG 104 official site
BIG FROG 104 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BIG FROG 104 official site
BIG FROG 104's audience consists of country music fans and residents of Utica and Central New York who are interested in local news, entertainment, and community events alongside their music listening.
Sources: BIG FROG 104 official site
BIG FROG 104 is known for being the leading country music radio station in Central New York, recognized for playing top new country hits while also providing local Utica-area news and community coverage.
Sources: BIG FROG 104 official site
BIG FROG 104 scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BIG FROG 104 has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #727,246 (Tranco), a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify BIG FROG 104 from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BIG FROG 104: Bible Study Tools (80/100), Betsoft (80/100), BigSpeak (80/100), Bihon.ro (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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