お箸で食べるハンバーグレストラン
Bikkuri-donkey (bikkuri-donkey.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, in the 23rd percentile of 10115 Food & Beverage brands.
Bikkuri-donkey is a Japanese hamburger steak (hambāgu) restaurant chain headquartered in Hokkaidō, founded in 1968. It is known for serving its signature hamburger steak dishes on original wooden plates and for a distinctive dining style in which the dish is eaten with chopsticks. The chain emphasizes safe, reliable, and health-conscious food, aiming to provide value to customers and society. Its restaurants target families, friends, and a broad range of diners seeking an affordable, casual meal.
| Brand Name | Bikkuri-donkey |
|---|---|
| Domain | bikkuri-donkey.com |
| Industry | Food & Beverage |
| Founded | 1968 |
| Headquarters | Hokkaidō |
| Main Competitors | Volks, Gusto (57/100), Jonathan's (57/100), Coco's, Saizeriya (44/100) |
Moz Domain Authority 45/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #72,592 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ハンバーグレストラン「びっくりドンキー」公式サイト。オリジナルの木製ディッシュと、お箸で食べる独自スタイルのハンバーグのお店です。私たちは安全・安心で健康な食の提供を通じてお客様と社会へのお役立ちをめざしています。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, Instagram, Facebook; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bikkuri-donkey?", Claude could identify the brand as of October 2026. Bikkuri-donkey is a popular Japanese family restaurant chain that specializes in hambagu, or Japanese-style hamburger steaks, typically served sizzling on a hot plate with rice, soup, and a salad bar. Best known for Its signature sizzling hamburger steak (hambagu) meals served with a self-serve salad bar.
When asked "Best brands similar to Bikkuri-donkey?", Claude would recommend Bikkuri-donkey as of October 2026. It's one of the most recognizable and beloved hambagu-focused family restaurant chains in Japan, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bikkuri-donkey's main competitors in Food & Beverage: Gusto (57/100), Jonathan's (57/100), Saizeriya (44/100).
Sources: Brand Analyzer scan
Bikkuri-donkey is a Japanese restaurant chain specializing in hamburger steak (hambāgu) dishes, founded in 1968 and headquartered in Hokkaidō, Japan.
Sources: Bikkuri-donkey official site
Bikkuri-donkey has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bikkuri-donkey official site
Bikkuri-donkey was founded in 1968. Bikkuri-donkey operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bikkuri-donkey is headquartered in Hokkaidō. Bikkuri-donkey operates in the Food & Beverage category.
Sources: Wikidata
Bikkuri-donkey offers hamburger steak (hambāgu) meals served on original wooden plates, designed to be eaten with chopsticks, as part of its restaurant menu.
Sources: Bikkuri-donkey official site
Bikkuri-donkey operates hamburger steak restaurants, serving dishes on original wooden plates and promoting a unique style of eating hamburger steak with chopsticks, while focusing on safe, reliable, and health-conscious food.
Sources: Bikkuri-donkey official site
Bikkuri-donkey scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bikkuri-donkey official site
Bikkuri-donkey is known for its original wooden dish presentation and its distinctive practice of eating hamburger steak with chopsticks, setting it apart from typical Western-style hamburger restaurants.
Sources: Bikkuri-donkey official site
Bikkuri-donkey can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bikkuri-donkey official site
The restaurant is used by families, groups of friends, and a wide range of age groups looking for an affordable and casual hamburger steak dining experience.
Sources: Bikkuri-donkey official site
Bikkuri-donkey scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bikkuri-donkey has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #72,592 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bikkuri-donkey from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bikkuri-donkey: Biirū (70/100), All Things Bugs (70/100), Binging with Babish (70/100), Blue Tokai Coffee Roasters (70/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.