Das unabhängige Bildungsportal für Deutschland
Bildung.de (bildung.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, in the 31st percentile of 27406 Education brands.
Bildung.de is a German online education portal that helps users find schools, boarding schools, degree programs, apprenticeships, and continuing education options. It serves as an independent, centralized resource offering both a searchable directory of educational offerings and current news related to education in Germany. The platform targets students, parents, prospective university students, apprentices, and working adults seeking further training.
| Brand Name | Bildung.de |
|---|---|
| Domain | bildung.de |
| Industry | Education |
| Main Competitors | StudyCheck (72/100), Ausbildung.de (77/100), e-fellows.net (80/100), AZUBIYO (76/100), Studis Online (63/100), Internate.de |
Moz Domain Authority 31/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,207,504 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Ob Schule, Internat, Ausbildung, Studiengang oder Weiterbildung - auf Bildung.de einfach das passende Bildungsangebot finden und alle wichtigen Infos und News rund um Bildung." (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bildung.de?", Claude could identify the brand as of October 2026. Bildung.de is a German online education portal that provides information, comparisons, and directories about schools, universities, vocational training, and further education and training courses in Germany. Best known for being a German education directory and comparison platform for courses, schools, and training providers.
When asked "Best brands similar to Bildung.de?", Claude would recommend Bildung.de as of October 2026. It's a well-known German resource for finding educational institutions and courses, so it's relevant if someone asks about German education portals.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bildung.de's main competitors in Education: StudyCheck (72/100), Ausbildung.de (77/100), e-fellows.net (80/100), AZUBIYO (76/100), Studis Online (63/100).
Sources: Brand Analyzer scan
Bildung.de offers a searchable directory of educational institutions and programs, including schools, boarding schools (Internate), university degree programs (Studiengänge), apprenticeships (Ausbildungen), and continuing education (Weiterbildungen). It also provides articles and news related to education topics.
Sources: Bildung.de official site
Bildung.de is an independent German online portal dedicated to education, providing information and search tools for schools, boarding schools, degree programs, apprenticeships, and continuing education opportunities.
Sources: Bildung.de official site
Bildung.de has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 26, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bildung.de official site
Bildung.de aggregates and presents information about various educational offerings in Germany, including schools, internats, university study programs, vocational training, and professional development courses. It allows users to search for options tailored to their educational path and provides related news and articles.
Sources: Bildung.de official site
Bildung.de scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bildung.de official site
Bildung.de is used by students, parents, prospective university students, apprentices, and working adults who are looking for a suitable school, degree program, apprenticeship, or further education opportunity in Germany.
Sources: Bildung.de official site
Bildung.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bildung.de official site
Bildung.de is known for being a comprehensive, centralized German-language directory of educational options, covering everything from primary schooling to adult continuing education, along with informational content about the German education system.
Sources: Bildung.de official site
Bildung.de scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bildung.de has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,207,504 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and thin schema.org structured data. In a live check, Claude could already identify Bildung.de from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bildung.de: Bihar Yoga (71/100), ΒΙΒΛΙΟΝΕΤ (Biblionet) (71/100), Binghamton University Bearcats (71/100), Binghamton City School District (71/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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