Buy, Sell, Trade & Stake Crypto
Binance.US (binance.us) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, in the 89th percentile of 16505 Finance brands.
Binance.US is a regulated cryptocurrency exchange operating in the United States, allowing residents to buy, sell, trade, and stake over 200 digital assets. It emphasizes zero-fee ACH deposits, U.S.-based custody, and SOC 2 Type II security certification. The platform positions itself as a low-cost, secure, and compliant alternative to other major U.S. exchanges such as Coinbase, targeting both novice and experienced crypto traders.
| Brand Name | Binance.US |
|---|---|
| Domain | binance.us |
| Industry | Finance, Technology |
| Main Competitors | Coinbase (83/100), Kraken (95/100), Gemini (90/100), Crypto.com (90/100), Robinhood (85/100) |
Moz Domain Authority 55/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #15,499 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Binance.US is a regulated U.S. cryptocurrency exchange where Americans buy, sell, trade, and stake 200+ digital assets with zero-fee ACH deposits, U.S.-based custody, and SOC 2 Typ…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 15 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: React.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Binance.US?", Claude could identify the brand as of September 2026. Binance.US is a US-based cryptocurrency exchange that operates as a separate entity from the global Binance platform, allowing American users to buy, sell, and trade cryptocurrencies in compliance with US regulations. Best known for Being the US-compliant version of the Binance cryptocurrency exchange, offering trading in Bitcoin, Ethereum, and other digital assets.
When asked "Best brands similar to Binance.US?", Claude would recommend Binance.US as of September 2026. It's one of the more recognizable crypto exchanges for US users, though it has faced regulatory scrutiny and reduced services compared to its earlier offerings.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Binance.US's main competitors in Finance: Coinbase (83/100), Kraken (95/100), Gemini (90/100), Crypto.com (90/100), Robinhood (85/100).
Sources: Brand Analyzer scan
Binance.US offers cryptocurrency trading services covering more than 200 digital assets, staking services that allow users to earn rewards on held crypto, zero-fee ACH bank deposits, and secure U.S.-based custody of digital assets, all backed by SOC 2 Type II security compliance.
Sources: Binance.US official site
Binance.US is a regulated cryptocurrency exchange based in the United States that allows Americans to buy, sell, trade, and stake more than 200 digital assets. It operates under U.S. regulatory oversight and provides U.S.-based custody for customer funds.
Sources: Binance.US official site
Binance.US has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 61, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Binance.US official site
Binance.US enables users to buy, sell, and trade over 200 cryptocurrencies. It also offers staking services, zero-fee ACH deposits, and U.S.-based custody of digital assets, all secured under SOC 2 Type II security standards.
Sources: Binance.US official site
Binance.US scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Binance.US official site
Binance.US is used by U.S.-based individuals interested in buying, selling, trading, and staking cryptocurrency. Its user base spans from beginners entering the crypto market to more experienced traders seeking a regulated, low-fee platform.
Sources: Binance.US official site
Binance.US can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Binance.US official site
Binance.US is known for being a regulated U.S. cryptocurrency exchange offering a wide selection of over 200 digital assets, low trading fees, zero-fee ACH deposits, and U.S.-based custody, positioning itself as a lower-cost alternative to exchanges like Coinbase.
Sources: Binance.US official site
Binance.US scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Binance.US has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #15,499 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Binance.US from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Binance.US: Bilt (84/100), Billtrust (84/100), BitBox (84/100), BitDegree (84/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.