Navigasi Bisnis dan Ekonomi Indonesia
Bisnis.com (bisnis.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Finance brands, in the 85th percentile of 16715 Media & Entertainment brands.
Bisnis.com is an Indonesian digital news outlet founded in 1985, originally operating as a daily business newspaper. It delivers timely and accurate reporting on business, economy, finance, and investment topics in Indonesia. The platform targets investors, business professionals, and economically engaged individuals seeking market updates, stock information, and economic policy news. It also offers BisnisPro, an ad-free premium subscription option, as part of its digital news service.
| Brand Name | Bisnis.com |
|---|---|
| Domain | bisnis.com |
| Industry | Media & Entertainment, Finance |
| Founded | 1985 |
| Main Competitors | Kontan (85/100), CNBC Indonesia (75/100), Kompas.com (69/100), Detik Finance (83/100), Katadata (81/100), Investor Daily (78/100), Tempo.co (87/100), Antara News (82/100) |
Moz Domain Authority 66/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #29,766 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Berita Terbaru dan Navigasi Bisnis, Ekonomi, Finansial, Investasi Indonesia - Bisnis.com" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bisnis.com?", Claude could identify the brand as of September 2026. Bisnis.com is an Indonesian online news portal focused on business, finance, and economic news, operated by PT Jurnalindo Aksara Grafika under the Bisnis Indonesia media group. Best known for Being a leading Indonesian digital business and financial news outlet, an online extension of the Bisnis Indonesia newspaper.
When asked "Best brands similar to Bisnis.com?", Claude would recommend Bisnis.com as of September 2026. It's a well established and widely read source for business and market news in Indonesia, so it fits naturally alongside other major Indonesian financial media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bisnis.com's main competitors in Media & Entertainment: Kontan (85/100), CNBC Indonesia (75/100), Kompas.com (69/100), Detik Finance (83/100), Katadata (81/100).
Sources: Brand Analyzer scan
Bisnis.com has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 69, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bisnis.com official site
Bisnis.com was founded in 1985. Bisnis.com operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bisnis.com scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bisnis.com official site
Bisnis.com is an Indonesian digital news publication that originated as a daily business newspaper founded in 1985. It focuses on delivering news and analysis on business, economy, finance, and investment topics relevant to Indonesia.
Sources: Bisnis.com official site
Bisnis.com provides news coverage and analysis on business, economic, financial, and investment developments in Indonesia. It reports on market trends, stocks, and economic policy, and offers a premium ad-free subscription service called BisnisPro for readers wanting an enhanced experience.
Sources: Bisnis.com official site
Bisnis.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bisnis.com official site
Bisnis.com offers business, economic, financial, and investment news coverage through its digital platform. It also provides BisnisPro, a premium subscription service that removes advertisements for a more streamlined reading experience.
Sources: Bisnis.com official site
Bisnis.com is used by investors, business professionals, and economically engaged individuals in Indonesia who seek news on financial markets, stocks, and economic policy to inform their business and investment decisions.
Sources: Bisnis.com official site
Bisnis.com is known for being a long-standing Indonesian business newspaper, established in 1985, that transitioned into a digital news platform covering business, economic, and financial topics. It is recognized for timely market updates and investment-related news coverage.
Sources: Bisnis.com official site
Bisnis.com scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bisnis.com has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (69/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #29,766 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bisnis.com from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bisnis.com: BisectHosting (85/100), BMC (formerly BioMed Central) (85/100), Bitcoinist (85/100), BizBash (85/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.