Wege aus der Sucht
Blaues Kreuz Deutschland (blaues-kreuz.de) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Healthcare brands, in the 15th percentile of 24515 Non-profit brands.
Blaues Kreuz Deutschland is a Christian-affiliated non-profit organization founded in 1877 that provides support to people affected by addiction and their families. It is part of the International Federation of the Blue Cross. The organization relies on a network of volunteers, including people with personal experience of addiction, to offer guidance toward a substance-free life. It also organizes events and offers opportunities for volunteer engagement and donations.
| Brand Name | Blaues Kreuz Deutschland |
|---|---|
| Domain | blaues-kreuz.de |
| Industry | Non-profit, Healthcare |
| Founded | 1877 |
| Parent Company / Owner | International Federation of the Blue Cross |
| Main Competitors | Caritas (79/100), Diakonie (70/100), Guttempler (69/100), Anonyme Alkoholiker (65/100), Deutsche Hauptstelle für Suchtfragen (67/100) |
Ranked #473,040 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Besuchen Sie unsere Website für Informationen zu unseren Hilfsangeboten, aktuellen Veranstaltungen und Möglichkeiten zur ehrenamtlichen Mitarbeit." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, Vue.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Blaues Kreuz Deutschland?", Claude could identify the brand as of October 2026. Blaues Kreuz Deutschland is a Christian-based non-profit organization in Germany that works in addiction help and prevention, supporting people struggling with alcohol, drug, and other addictions through counseling, self-help groups, and social work. Best known for Addiction counseling and self-help groups rooted in Christian values.
When asked "Best brands similar to Blaues Kreuz Deutschland?", Claude would recommend Blaues Kreuz Deutschland as of October 2026. It's a well-established and respected organization in Germany for addiction recovery support, so it would naturally come up alongside groups like Anonyme Alkoholiker or Caritas in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Blaues Kreuz Deutschland's main competitors in Non-profit: Caritas (79/100), Diakonie (70/100), Guttempler (69/100), Anonyme Alkoholiker (65/100), Deutsche Hauptstelle für Suchtfragen (67/100).
Sources: Brand Analyzer scan
Blaues Kreuz Deutschland has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 4, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Blaues Kreuz Deutschland was founded in 1877. Blaues Kreuz Deutschland operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Blaues Kreuz Deutschland scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Blaues Kreuz Deutschland is a Christian-affiliated non-profit addiction support organization founded in 1877. It is part of the International Federation of the Blue Cross and focuses on helping people overcome addiction through personal accompaniment and community support.
Blaues Kreuz Deutschland can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Blaues Kreuz Deutschland offers individual accompaniment and support services for people affected by addiction, assistance for their family members, organized events related to addiction recovery, and opportunities for volunteer involvement. Support is provided through a network of volunteers, some of whom have personal experience overcoming addiction.
Blaues Kreuz Deutschland is owned by or part of International Federation of the Blue Cross. Blaues Kreuz Deutschland operates in the Non-profit category.
Sources: Wikidata
Blaues Kreuz Deutschland serves people experiencing addiction and their family members seeking support. It also engages individuals who wish to volunteer or donate to assist those affected by addiction.
Blaues Kreuz Deutschland scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Blaues Kreuz Deutschland has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #473,040 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Blaues Kreuz Deutschland from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Blaues Kreuz Deutschland: Black Farmer Fund (67/100), Bílý Kruh Bezpečí (67/100), BlueCare (67/100), WellSense Health Plan (67/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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