Inzichten die groei stimuleren
Blauw Research (blauw.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, SaaS brands, Other brands, in the 64th percentile of 9181 Marketing & Advertising brands.
Blauw Research is a market research agency (marktonderzoeksbureau) that generates insights to help client organizations make informed decisions. It combines in-depth market research methods with practical case studies to help companies strengthen their brands, better understand their customers, and develop innovations. The agency positions itself as a partner for organizations pursuing data-driven growth and brand strengthening, serving companies and brands seeking deep customer and market insights to support strategic decision-making.
| Brand Name | Blauw Research |
|---|---|
| Domain | blauw.com |
| Industry | Marketing & Advertising, SaaS |
| Main Competitors | Kantar (85/100), Ipsos (93/100), GfK (82/100), Nielsen (90/100), Motivaction (79/100), Markteffect (78/100), Multiscope (79/100) |
Moz Domain Authority 36/100 vs category average 38 / leader 96 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,823,346 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Blauw Research appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Marktonderzoekbureau Blauw Research genereert inzichten om klanten te helpen de beste beslissingen te maken op basis van die inzichten. Lees meer!" (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost, Vue.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Blauw Research?", Claude could identify the brand as of October 2026. Blauw Research is a Dutch market research agency based in Rotterdam that helps organizations with customer insights, satisfaction studies, and strategic market research. Best known for Being one of the larger independent market research agencies in the Netherlands.
When asked "Best brands similar to Blauw Research?", Claude would recommend Blauw Research as of October 2026. It's a well established name in Dutch market research so it would be relevant if someone asked about similar research agencies in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Blauw Research's main competitors in Marketing & Advertising: Kantar (85/100), Ipsos (93/100), GfK (82/100), Nielsen (90/100), Motivaction (79/100).
Sources: Brand Analyzer scan
Blauw Research has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 55, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Blauw Research official site
Blauw Research scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Blauw Research official site
Blauw Research can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Blauw Research official site
Blauw Research is a market research agency (marktonderzoeksbureau) that generates insights to help organizations make informed, data-driven decisions. It combines market research methods with practical case studies to support clients in strengthening their brands and understanding their customers.
Sources: Blauw Research official site
Blauw Research conducts market research to generate insights for client organizations. It combines in-depth research methods with practical case applications to help companies strengthen their brand, better understand their customers, and develop innovations, supporting strategic decision-making.
Sources: Blauw Research official site
Blauw Research scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Blauw Research has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (55/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,823,346 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify Blauw Research from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Blauw Research: Blackbird.AI (79/100), Bitscale (79/100), Bloom Intelligence (79/100), Blue Array (79/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.