Jouw Data & Insights partner
Markteffect (markteffect.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, SaaS brands, Other brands, in the 59th percentile of 9189 Marketing & Advertising brands.
Markteffect is a Dutch market research agency that has been named Marktonderzoeksbureau van het Jaar (Market Research Agency of the Year) and draws on more than 50 years of experience. The company helps organizations become more relevant by providing thorough market research and data-driven insights into brand perception, customer behavior, and market opportunities. It positions itself as an experienced data & insights partner for companies seeking to strengthen their market position and drive growth through research-based strategies.
| Brand Name | Markteffect |
|---|---|
| Domain | markteffect.nl |
| Industry | Marketing & Advertising, SaaS |
| Main Competitors | Kantar (85/100), Ipsos (93/100), GfK (82/100), Motivaction (79/100), Blauw Research (79/100), Multiscope (79/100), Newcom Research & Consultancy (79/100) |
Moz Domain Authority 37/100 vs category average 38 / leader 96 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,534,480 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Markteffect is winnaar van de titel Marktonderzoeksbureau van het Jaar en beschikt over al meer dan 50 jaar aan kennis." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, HubSpot, Angular.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Markteffect?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Markteffect, likely because it's a small or regional Dutch marketing agency without a strong presence in my training data.
When asked "Best brands similar to Markteffect?", Claude would not surface Markteffect as of October 2026. I can't recommend a company I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Markteffect's main competitors in Marketing & Advertising: Kantar (85/100), Ipsos (93/100), GfK (82/100), Motivaction (79/100), Blauw Research (79/100).
Sources: Brand Analyzer scan
Markteffect has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Markteffect official site
Markteffect scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Markteffect official site
Markteffect can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Markteffect official site
Markteffect is a Dutch market research agency with more than 50 years of accumulated experience, recognized with the title Marktonderzoeksbureau van het Jaar (Market Research Agency of the Year). It specializes in providing data-driven insights to help organizations understand their markets, customers, and brand positioning.
Sources: Markteffect official site
Markteffect conducts market research for organizations, delivering insights into brand perception, customer behavior, and market opportunities. The agency uses data-driven methods to help businesses become more relevant and competitive, supporting strategic decisions related to market positioning, customer relationships, and growth strategies.
Sources: Markteffect official site
Markteffect scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Markteffect has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,534,480 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check (October 2026), Claude could not identify Markteffect from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Markteffect: Code3 (78/100), Marketing Oops! (78/100), Matthews International Corporation (78/100), M Booth (78/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.