Research-backed protocols for longevity
Blueprint (bryanjohnson.co) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, in the 93rd percentile of 16240 Healthcare brands.
Blueprint is a longevity-focused product brand created by Bryan Johnson, offering supplements, nutrition, and personal care items designed for people following structured health optimization protocols. The brand emphasizes precision dosing, third-party testing, and transparency, publishing ingredient and result data for its products. Developed in collaboration with longevity experts, Blueprint targets health-conscious consumers and biohackers interested in extending healthy lifespan through science-backed, rigorously tested formulations rather than conventional wellness marketing claims.
| Brand Name | Blueprint |
|---|---|
| Domain | bryanjohnson.co |
| Industry | Healthcare, E-commerce |
| Main Competitors | AG1 (Athletic Greens) (81/100), Thorne (87/100), Levels (78/100), Elysium Health (87/100), Momentous (85/100), Ritual (86/100), Seed Health (86/100), Life Extension (75/100) |
Moz Domain Authority 51/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Blueprint has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Blueprint is Bryan Johnson’s longevity product brand, offering supplements, nutrition, and personal care for people optimizing their health protocols." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, Facebook; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Blueprint?", Claude could identify the brand as of September 2026. Blueprint is Bryan Johnson's anti-aging and longevity protocol, offering a rigorously tested daily regimen of supplements, diet, exercise, and sleep guidance based on extensive self-experimentation and biomarker tracking, all aimed at slowing biological aging. Best known for Bryan Johnson's extreme self-experimentation to reverse his own biological age, popularized through his 'Don't Die' movement and the Blueprint supplement stack.
When asked "Best brands similar to Blueprint?", Claude would recommend Blueprint as of September 2026. It's one of the most talked-about and controversial longevity brands, so it would naturally come up in discussions of biohacking or anti-aging products.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Blueprint's main competitors in Healthcare: AG1 (Athletic Greens) (81/100), Thorne (87/100), Levels (78/100), Elysium Health (87/100), Momentous (85/100).
Sources: Brand Analyzer scan
Blueprint has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 68, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Blueprint official site
Blueprint offers a range of products including dietary supplements, nutrition items, and personal care products, all formulated with precision dosing and developed alongside longevity experts, with each product tested by third parties and results published for transparency.
Sources: Blueprint official site
Blueprint scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Blueprint official site
Blueprint is a longevity product brand founded by Bryan Johnson that offers supplements, nutrition products, and personal care items aimed at people optimizing their health and lifespan through structured wellness protocols.
Sources: Blueprint official site
Blueprint develops and sells precision-dosed, third-party tested supplements, nutrition products, and personal care items designed to support longevity and healthspan optimization. It works with longevity experts to formulate products and publishes testing results and ingredient data for transparency.
Sources: Blueprint official site
Blueprint can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Blueprint official site
Blueprint is used by health-conscious individuals and biohackers who are focused on longevity, healthspan optimization, and following structured, protocol-based wellness regimens.
Sources: Blueprint official site
Blueprint is known for its radical transparency in product testing, publishing results and ingredient data publicly, and for being associated with Bryan Johnson's personal longevity and health optimization efforts.
Sources: Blueprint official site
Blueprint scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Blueprint has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (68/100) and its weakest is visibility (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 51/100. In a live check, Claude could already identify Blueprint from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
85 in October 2026, up from 80 in September 2026.
Ranked closest to Blueprint: Brightside (85/100), Breakthrough T1D (85/100), Butterfly Network (85/100), BWXT (85/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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