Fact-checking feito por jornalistas
Boatos.org (boatos.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 54th percentile of 28116 Media & Entertainment brands.
Boatos.org is a Brazilian fact-checking website operated by journalists. Its mission is to combat misinformation by verifying viral news and rumors, including AI-generated media, to help the public distinguish fact from fiction. The site positions itself as an independent and impartial source of fact-checking in Brazil, targeting internet and social media users who want to confirm the accuracy of news, videos, and viral content circulating online.
| Brand Name | Boatos.org |
|---|---|
| Domain | boatos.org |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | Agência Lupa, Aos Fatos (77/100), Comprova (69/100), E-farsas (84/100), Fato ou Fake (G1), Snopes (96/100), FactCheck.org (84/100) |
Moz Domain Authority 66/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #341,504 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Site de fact-checking feito por jornalistas" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Boatos.org?", Claude could identify the brand as of October 2026. Boatos.org is a Brazilian fact-checking and myth-busting website that investigates viral rumors, fake news, and hoaxes circulating on social media and messaging apps like WhatsApp, publishing articles that confirm or debunk them. Best known for Debunking viral hoaxes and fake news (boatos) circulating in Brazil, especially on WhatsApp and social media.
When asked "Best brands similar to Boatos.org?", Claude would recommend Boatos.org as of October 2026. It's one of the most established and recognizable fact-checking sites in Brazil, so it would be relevant to mention alongside other Brazilian or international fact-checking outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Boatos.org's main competitors in Media & Entertainment: Aos Fatos (77/100), Comprova (69/100), E-farsas (84/100), Snopes (96/100), FactCheck.org (84/100).
Sources: Brand Analyzer scan
Boatos.org is a Brazilian fact-checking website run by journalists. It focuses on verifying viral news, videos, and rumors circulating on the internet and social media to help the public distinguish accurate information from misinformation, including content generated by artificial intelligence.
Sources: Boatos.org official site
Boatos.org has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 76, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Boatos.org official site
Boatos.org investigates and verifies viral news stories, rumors, videos, and claims circulating online, particularly on social media in Brazil. It publishes journalistic fact-checks that confirm or debunk such content, including material produced using AI, with the goal of helping the public identify misinformation.
Sources: Boatos.org official site
Boatos.org scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Boatos.org official site
Boatos.org offers fact-checking articles and investigative reports that verify or debunk viral news stories, videos, images, and claims found on social media, including content generated by artificial intelligence. These are published as journalistic content on its website for public use.
Sources: Boatos.org official site
Boatos.org can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Boatos.org official site
Boatos.org is used by internet and social media users in Brazil who want to verify whether news, videos, or viral information they encounter online are true or false.
Sources: Boatos.org official site
Boatos.org is known for being one of Brazil's fact-checking outlets dedicated to debunking false or misleading viral content, such as hoaxes, manipulated media, and AI-generated misinformation spreading on social networks.
Sources: Boatos.org official site
Boatos.org scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Boatos.org has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (76/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #341,504 (Tranco) and a Moz Domain Authority of 66/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Boatos.org from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Boatos.org: Board Game Quest (77/100), Berkeley Media Studies Group (77/100), BoD - Books on Demand (77/100), Boho Beautiful (77/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.