Sports, Betting, and Lifestyle Media
Bodog (bodog.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, Technology brands, in the 93rd percentile of 19191 Media & Entertainment brands.
Bodog is a digital media and entertainment brand founded in 1994 and headquartered in Antigua. Originally an operator, it has evolved into a content platform focused on sports betting, gambling, casinos, technology, travel, and lifestyle topics. The brand provides expert reviews, bonus guides, and up-to-date insights to help consumers navigate the sports betting and online casino industry, drawing on decades of brand heritage in the space.
| Brand Name | Bodog |
|---|---|
| Domain | bodog.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 1994 |
| Headquarters | Antigua |
| Main Competitors | Bovada (80/100), BetOnline (77/100), DraftKings (92/100), FanDuel (74/100), BetMGM (85/100), Bet365 (83/100), 888casino (82/100), MyBookie (84/100) |
Moz Domain Authority 62/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #100,215 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Bodog has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Founded in 1994, Bodog is a digital media and entertainment brand focused on sports, betting, gambling, casinos, tech, travel and lifestyle content." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bodog?", Claude could identify the brand as of September 2026. Bodog is an online gambling and betting brand founded by Calvin Ayre in the late 1990s, originally known for sports betting, online poker, and casino games before evolving into a broader entertainment and media brand. Best known for Being one of the earliest and most well-known offshore online sports betting and gambling platforms.
When asked "Best brands similar to Bodog?", Claude would recommend Bodog as of September 2026. It's a pioneering and widely recognized name in online betting and gambling entertainment, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bodog's main competitors in Media & Entertainment: Bovada (80/100), BetOnline (77/100), DraftKings (92/100), FanDuel (74/100), BetMGM (85/100).
Sources: Brand Analyzer scan
Bodog has moderate AI-search visibility, scoring 70/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 78, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bodog official site
Bodog was founded in 1994. Bodog operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bodog is headquartered in Antigua. Bodog operates in the Media & Entertainment category.
Sources: Wikidata
Bodog scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Bodog official site
Bodog offers digital media content including expert reviews of sports betting platforms, online casinos, and sweepstakes sites, along with bonus guides and up-to-date insights on gambling and lifestyle topics such as sports, tech, and travel.
Sources: Bodog official site
Bodog is a digital media and entertainment brand founded in 1994 and headquartered in Antigua. It focuses on content related to sports betting, gambling, online casinos, technology, travel, and lifestyle topics, having evolved from its original role as a betting operator into a media and information resource.
Sources: Bodog official site
Bodog can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bodog official site
Bodog produces digital media content covering sports betting, gambling, and online casinos. It offers expert reviews, bonus guides, and up-to-date insights to help consumers understand betting bonuses, casino platforms, and sweepstakes options within the gambling and entertainment industry.
Sources: Bodog official site
Bodog's content is used by sports bettors, casino gaming enthusiasts, and lifestyle-focused consumers who are seeking betting bonuses, casino reviews, and entertainment-related information.
Sources: Bodog official site
Bodog is known for its long history in the betting and gambling space, dating back to 1994, and for its transition from an online betting operator into a media brand that publishes reviews, bonus guides, and industry insights related to sports betting and online casinos.
Sources: Bodog official site
Bodog scores 70/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bodog has a moderate AI-visibility profile at 70/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (78/100) and its weakest is recommendation likelihood (62/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #100,215 (Tranco). In a live check, Claude could already identify Bodog from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bodog: Black Enterprise (88/100), Biteable (88/100), Bol News (88/100), Bonnaroo (88/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
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