Fuel Your Fitness Journey
Body&Fit (bodyandfit.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Sports & Fitness brands, Healthcare brands, in the 84th percentile of 28443 E-commerce brands.
Body&Fit (bodyandfit.com) is an online retailer specializing in sports nutrition and health supplements. The platform offers products from over 100 brands, including protein powders, vitamins, and wellness supplements, targeting fitness enthusiasts, athletes, and health-conscious consumers. Body&Fit emphasizes a wide product selection, convenient delivery, and value offers, positioning itself as a leading e-commerce destination for sports nutrition and supplement needs.
| Brand Name | Body&Fit |
|---|---|
| Domain | bodyandfit.com |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Myprotein (92/100), Bulk (81/100), GymShark (83/100), iHerb (79/100), Holland & Barrett (82/100), Optimum Nutrition (82/100), Prozis (83/100), Vitamin Shoppe (69/100) |
Moz Domain Authority 53/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #246,536 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover a variety of fitness and health supplements from Body&Fit. Browse from over 100 brands and enjoy 10€ off your first order." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter); no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Body&Fit?", Claude could identify the brand as of November 2026. Body&Fit is a European online retailer specializing in sports nutrition, supplements, and health foods, including protein powders, vitamins, and diet products. It started in the Netherlands and has grown into one of the larger supplement e-commerce brands across Europe, later bec Best known for Online sales of protein powders and sports nutrition supplements in Europe.
When asked "Best brands similar to Body&Fit?", Claude would recommend Body&Fit as of November 2026. It's a well-known and established player in the European sports nutrition e-commerce space, so it fits naturally alongside brands like MyProtein or Bulk.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Body&Fit's main competitors in E-commerce: Myprotein (92/100), Bulk (81/100), GymShark (83/100), iHerb (79/100), Holland & Barrett (82/100).
Sources: Brand Analyzer scan
Body&Fit offers sports nutrition products, protein supplements, and health and wellness supplements sourced from over 100 different brands, catering to fitness and health goals.
Sources: Body&Fit official site
Body&Fit is an online e-commerce platform specializing in sports nutrition and health supplements, offering products from over 100 brands to fitness enthusiasts and health-conscious consumers.
Sources: Body&Fit official site
Body&Fit has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 65, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Body&Fit official site
Body&Fit sells sports nutrition, protein, and health supplement products online, providing access to a wide range of brands along with delivery services and promotional offers such as discounts on first orders.
Sources: Body&Fit official site
Body&Fit scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Body&Fit official site
Body&Fit is known for offering an extensive selection of over 100 trusted sports nutrition and supplement brands, making it a comprehensive online shopping destination for fitness and health products.
Sources: Body&Fit official site
Body&Fit can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Body&Fit official site
Body&Fit is used by fitness enthusiasts, athletes, and health-conscious individuals seeking sports nutrition, protein products, and wellness supplements to support their fitness and health goals.
Sources: Body&Fit official site
Body&Fit is popular because it offers a wide variety of sports nutrition and health supplement products from over 100 brands, combined with convenient delivery and value offers like discounts for new customers, making it an attractive one-stop shop for fitness enthusiasts.
Sources: Body&Fit official site
Body&Fit scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Body&Fit has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #246,536 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Body&Fit from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Body&Fit: Bodum (83/100), Boden (83/100), BodyCandy (83/100), Bodylab (83/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.