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Bodylab (bodylab.dk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, Sports & Fitness brands, E-commerce brands, in the 90th percentile of 12788 Food & Beverage brands.
Bodylab is a Danish company, founded in 2001, that produces protein powder, sports nutrition products, and healthy snacks. It targets fitness-focused consumers in Denmark, offering not only products but also free training programs and protein-rich recipes to support customers' training goals. The brand positions itself as a Danish supplier emphasizing product quality combined with value-adding content such as workout plans and recipes, operating primarily through e-commerce.
| Brand Name | Bodylab |
|---|---|
| Domain | bodylab.dk |
| Industry | Food & Beverage, Sports & Fitness |
| Founded | 2001 |
| Headquarters | Denmark |
| Main Competitors | Myprotein (92/100), MM Sports (71/100), Proteinfabrikken (48/100), Bulk (81/100), ESN (83/100), Gorilla Sports |
Moz Domain Authority 38/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #487,869 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Danskproduceret proteinpulver, sportsernæring og sunde snacks. Få gratis træningsprogrammer og proteinrige opskrifter!" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Bodylab?", Claude could identify the brand as of November 2026. Bodylab is a Danish brand that makes sports nutrition and health products, including protein powders, protein bars, vitamins, and weight management supplements, sold mainly in Denmark and other Nordic countries. Best known for Affordable protein powder and sports nutrition products popular in Denmark.
When asked "Best brands similar to Bodylab?", Claude would recommend Bodylab as of November 2026. It's a well known and widely available Danish sports nutrition brand, so it would naturally come up alongside similar protein and supplement brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bodylab's main competitors in Food & Beverage: Myprotein (92/100), MM Sports (71/100), Proteinfabrikken (48/100), Bulk (81/100), ESN (83/100).
Sources: Brand Analyzer scan
Bodylab offers protein powder, sports nutrition products, and healthy snacks. It also provides complementary content such as free training programs and protein-rich recipes to support customer fitness goals.
Sources: Bodylab official site
Bodylab has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 16, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bodylab official site
Bodylab was founded in 2001. Bodylab operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bodylab scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bodylab official site
Bodylab is a Danish company, founded in 2001, that produces and sells protein powder, sports nutrition products, and healthy snacks, primarily through e-commerce aimed at fitness-oriented consumers in Denmark.
Sources: Bodylab official site
Bodylab manufactures and sells Danish-produced protein powder, sports nutrition supplements, and healthy snacks. It also provides free training programs and protein-rich recipes to support customers' fitness and nutrition goals, operating mainly as an online retailer.
Sources: Bodylab official site
Bodylab can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bodylab official site
Bodylab's products are used by fitness-interested and physically active consumers in Denmark who are looking for protein products, sports nutrition, and healthy snacks to support their training.
Sources: Bodylab official site
Bodylab is known for being a Danish producer of protein powder and sports nutrition products, as well as for offering free training programs and protein-rich recipes alongside its product range.
Sources: Bodylab official site
Bodylab scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bodylab has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is trust (16/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #487,869 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify Bodylab from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bodylab: BlueCart (83/100), Blue Bunny (83/100), Boston Market (83/100), Bowmore (83/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.