Kosttillskott och träningskläder online
MM Sports (mmsports.se) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, Fashion & Apparel brands, in the 27th percentile of 27927 E-commerce brands.
MM Sports (mmsports.se) is a Nordic e-commerce retailer specializing in dietary supplements, workout clothing, and fitness accessories. The company offers a broad product assortment both online and in physical stores, with services such as fast delivery, free shipping on orders over 499 kr, a price guarantee, and free returns. MM Sports targets health- and fitness-oriented consumers seeking products to support an active lifestyle.
| Brand Name | MM Sports |
|---|---|
| Domain | mmsports.se |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Gymgrossisten (72/100), Bodystore (74/100), Proteinbolaget (75/100), Myprotein (92/100), Gymshark (83/100), Tyngre (80/100), Fitnessfactory |
Ranked #463,345 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Stort utbud av kosttillskott, träningskläder & tillbehör hos MM Sports. Snabb leverans, fri frakt från 499 kr, prisgaranti & fri retur." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is MM Sports?", Claude could identify the brand as of November 2026. MM Sports is a Swedish e-commerce company selling sports nutrition and supplements, including protein powders, vitamins, and snacks, often under its own brand MM Sports alongside other popular supplement brands. Best known for Being a major Swedish online retailer of sports nutrition and supplements.
When asked "Best brands similar to MM Sports?", Claude would recommend MM Sports as of November 2026. It's one of the well known supplement retailers in the Nordic market, so it would be relevant if someone asked about similar sports nutrition e-commerce brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MM Sports's main competitors in E-commerce: Gymgrossisten (72/100), Bodystore (74/100), Proteinbolaget (75/100), Myprotein (92/100), Gymshark (83/100).
Sources: Brand Analyzer scan
MM Sports offers dietary supplements (kosttillskott), workout clothing (träningskläder), and fitness accessories (tillbehör) for people engaged in training and healthy living.
Sources: MM Sports official site
MM Sports has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 14, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MM Sports official site
MM Sports scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: MM Sports official site
MM Sports is a Nordic e-commerce company that sells dietary supplements, workout clothing, and fitness accessories through its website mmsports.se and physical retail stores.
Sources: MM Sports official site
MM Sports sells a wide range of kosttillskott (dietary supplements), träningskläder (workout apparel), and fitness accessories, offering both online shopping and in-store purchasing options with fast delivery and customer-friendly return policies.
Sources: MM Sports official site
MM Sports can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MM Sports official site
MM Sports is known for its broad assortment of fitness-related products, including supplements and training apparel, combined with fast delivery, free shipping over 499 kr, a price guarantee, and free returns.
Sources: MM Sports official site
MM Sports is used by health- and fitness-focused consumers in the Nordic region who are looking for supplements, workout apparel, and accessories to support an active lifestyle.
Sources: MM Sports official site
MM Sports scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MM Sports has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #463,345 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify MM Sports from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MM Sports: MLM Gateway (71/100), Mike Thompson's RV (71/100), The Modern Fan Co. (71/100), Möbel Boss (71/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.