Editoria di cultura dal 1957
Bollati Boringhieri (bollatiboringhieri.it) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 33rd percentile of 24023 Media & Entertainment brands.
Bollati Boringhieri is an Italian publishing house founded in Turin in 1957. It is part of Gruppo editoriale Mauri Spagnol and specializes in nonfiction and fiction across anthropology, science, psychoanalysis, philosophy, history, and physics. The publisher has built a historic and authoritative catalog over more than sixty years, targeting readers interested in intellectually demanding cultural, social, and scientific topics.
| Brand Name | Bollati Boringhieri |
|---|---|
| Domain | bollatiboringhieri.it |
| Industry | Media & Entertainment, Education |
| Founded | 1957 |
| Headquarters | Turin |
| Parent Company / Owner | Gruppo editoriale Mauri Spagnol |
| Main Competitors | Einaudi (81/100), Adelphi Edizioni (80/100), Laterza (83/100), Il Saggiatore (72/100), Raffaello Cortina Editore, Feltrinelli Editore (73/100) |
Moz Domain Authority 50/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #398,824 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Casa editrice fondata a Torino nel 1957. Pubblica antropologia, scienza, psicoanalisi, filosofia, storia, fisica, letteratura e narrativa." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is IT-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bollati Boringhieri?", Claude could identify the brand as of September 2026. Bollati Boringhieri is an Italian publishing house based in Turin, known for its catalog spanning philosophy, psychology, science, and literature. It was formed in 1974 when Giulio Bollati and Giulio Einaudi's editor Boringhieri joined forces, building on the earlier Paolo Boring Best known for Publishing serious nonfiction and literary works, especially in psychoanalysis (Freud's Italian editions), philosophy, and science.
When asked "Best brands similar to Bollati Boringhieri?", Claude would recommend Bollati Boringhieri as of September 2026. It's a respected and historically significant Italian publisher, so it would naturally come up alongside houses like Einaudi, Adelphi, or Feltrinelli in discussions of Italian intellectual publishing.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bollati Boringhieri's main competitors in Media & Entertainment: Einaudi (81/100), Adelphi Edizioni (80/100), Laterza (83/100), Il Saggiatore (72/100), Feltrinelli Editore (73/100).
Sources: Brand Analyzer scan
Bollati Boringhieri offers published books in categories including anthropology, science, psychoanalysis, philosophy, history, physics, and narrative fiction.
Sources: Bollati Boringhieri official site
Bollati Boringhieri is an Italian publishing house founded in Turin in 1957. It is part of the Gruppo editoriale Mauri Spagnol and publishes nonfiction and fiction across a range of intellectual disciplines.
Sources: Bollati Boringhieri official site
Bollati Boringhieri has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 40, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bollati Boringhieri official site
Bollati Boringhieri was founded in 1957. Bollati Boringhieri operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bollati Boringhieri is headquartered in Turin. Bollati Boringhieri operates in the Media & Entertainment category.
Sources: Wikidata
Bollati Boringhieri publishes books in anthropology, science, psychoanalysis, philosophy, history, physics, and narrative fiction, aiming to enrich readers' critical thinking through a curated catalog of scholarly and literary works.
Sources: Bollati Boringhieri official site
Bollati Boringhieri scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bollati Boringhieri official site
Bollati Boringhieri is known for its historic and authoritative catalog of nonfiction (saggistica) and quality narrative fiction, particularly in fields such as psychoanalysis, philosophy, anthropology, and science, built over more than sixty years as an independent Turin-based publisher.
Sources: Bollati Boringhieri official site
Bollati Boringhieri can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bollati Boringhieri official site
Bollati Boringhieri is owned by or part of Gruppo editoriale Mauri Spagnol. Bollati Boringhieri operates in the Media & Entertainment category.
Sources: Wikidata
Bollati Boringhieri's readership consists of individuals passionate about nonfiction, humanities, philosophy, and quality fiction, who are interested in deepening their understanding of cultural, social, and scientific topics.
Sources: Bollati Boringhieri official site
Bollati Boringhieri is recognized for its historic and authoritative catalog of high-caliber nonfiction and narrative fiction, appealing to readers interested in anthropology, science, psychoanalysis, philosophy, and history. Its reputation stems from over sixty years of curating intellectually rigorous content as an independent Turin publisher.
Sources: Bollati Boringhieri official site
Bollati Boringhieri scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bollati Boringhieri has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #398,824 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bollati Boringhieri from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bollati Boringhieri: Boiled In Lead (73/100), BoekenVoordeel (73/100), BookGorilla (73/100), BookLikes (73/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.