Wir sind Borussia. Wir sind die Fohlen.
Borussia Mönchengladbach (borussia.de) earns a Brand Analyzer score of 77 out of 100, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands. Among 1339 Sports & Fitness brands analyzed, Borussia Mönchengladbach ranks in the 55th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 70/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 66/100, Brand Authority 63/100.
Borussia Mönchengladbach is a professional football club based in Mönchengladbach, North Rhine-Westphalia, Germany, founded in 1900. Known as 'Die Fohlen' (The Foals), the club competes in top-level German football and maintains an official website offering news, videos, images, ticketing, and membership information. The site serves as the club's official digital hub, connecting fans in Germany and internationally with the team and its activities.
| Brand Name | Borussia Mönchengladbach |
|---|---|
| Domain | borussia.de |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1900 |
| Headquarters | Mönchengladbach |
| Main Competitors | Borussia Dortmund (77/100), FC Bayern München (79/100), 1. FC Köln, Bayer 04 Leverkusen (78/100), VfL Wolfsburg, Eintracht Frankfurt (76/100), FC Schalke 04 (74/100) |
Moz Domain Authority 70/100 vs category average 43 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #80,982 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Borussia Mönchengladbach appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Wir sind Borussia. Wir sind: Die Fohlen. | Hier findet ihr alle News, Videos, Bilder, Infos und vieles mehr zur FohlenElf und zum Verein.." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Borussia Mönchengladbach scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Borussia Mönchengladbach has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is trust (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #80,982 (Tranco) and a Moz Domain Authority of 70/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Borussia Mönchengladbach from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Borussia Mönchengladbach?", Claude could identify the brand as of August 2026. Borussia Mönchengladbach is a professional football club based in Mönchengladbach, Germany, playing in the Bundesliga, Germany's top football division. The club is known for its passionate fan base and historic rivalry with clubs like Borussia Dortmund, and it plays home matches Best known for Being a historic Bundesliga football club with a strong fan culture and past European success in the 1970s.
When asked "Best brands similar to Borussia Mönchengladbach?", Claude would recommend Borussia Mönchengladbach as of August 2026. It's a well-known and respected Bundesliga club with a rich history, making it a natural mention alongside other top German football teams.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Borussia Mönchengladbach's main competitors include Borussia Dortmund (77/100), FC Bayern München (79/100), 1. FC Köln, Bayer 04 Leverkusen (78/100), VfL Wolfsburg. These companies compete in the Sports & Fitness space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Borussia Mönchengladbach and FC Bayern München are competitors in Sports & Fitness. Brand Analyzer scores Borussia Mönchengladbach at 77/100 and FC Bayern München at 79/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Borussia Mönchengladbach include Borussia Dortmund (77/100), FC Bayern München (79/100), 1. FC Köln, Bayer 04 Leverkusen (78/100), VfL Wolfsburg. Each is an established option in the Sports & Fitness space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Borussia Mönchengladbach is a professional association football club based in Mönchengladbach, North Rhine-Westphalia, Germany. Founded in 1900, the club is commonly nicknamed 'Die Fohlen' (The Foals) and competes in top-tier German football. The official website, borussia.de, serves as the club's digital hub, providing news, videos, images, and information about the team and organization.
Borussia Mönchengladbach has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 30, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Borussia Mönchengladbach was founded in 1900. Borussia Mönchengladbach operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Borussia Mönchengladbach is headquartered in Mönchengladbach. Borussia Mönchengladbach operates in the Sports & Fitness category.
Sources: Wikidata
The official website offers news, videos, images, and other media content related to the club and its team. It also provides services such as ticket purchasing for matches and club membership options, allowing fans to engage more directly with Borussia Mönchengladbach.
Borussia Mönchengladbach operates as a professional football club, fielding a competitive team in German football leagues. Beyond the sporting side, the organization engages with its fan base through community initiatives and membership programs. Its official website provides fans with news, videos, match information, ticketing services, and membership content, acting as the primary digital channel connecting the club with supporters in Germany and abroad.
Borussia Mönchengladbach scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Borussia Mönchengladbach can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The site and club are used by football fans, club members, and supporters of Borussia Mönchengladbach, both within Germany and internationally, who seek news, media content, tickets, and membership engagement related to the club.
Borussia Mönchengladbach is known for being a historic professional football club in Germany, nicknamed 'Die Fohlen' (The Foals). The club has a long-standing tradition dating back to 1900 and is recognized for its dedicated fan culture and its role as a prominent club in German football, particularly in the Bundesliga era.
Ranked closest to Borussia Mönchengladbach: Bike-Discount (77/100), Betr (77/100), Bushnell (77/100), Borussia Dortmund (BVB) (77/100).
A step up - brands to learn from: Yogamatters (81/100), World Aquatics (81/100).
Category leader: Complex (97/100).