BoxRec Brand Score: 67/100 - Developing tier

The Official Record of Boxing

BoxRec (boxrec.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Sports & Fitness brands, Media & Entertainment brands, in the 15th percentile of 9110 Sports & Fitness brands.

AI Snapshot

BoxRec (boxrec.com) is an online database founded in 2000 that documents the records, results, and rankings of professional and amateur boxers. It serves as a widely used reference source for boxing statistics, fighter profiles, and bout histories. The site is regarded by fans, journalists, promoters, and trainers as an authoritative, comprehensive archive for tracking boxers' careers and historical fight data within the sport.

Key facts about BoxRec
Brand NameBoxRec
Domainboxrec.com
IndustrySports & Fitness, Media & Entertainment
Founded2000
Main CompetitorsBoxingScene (80/100), Cyber Boxing Zone (50/100), Tapology (70/100), Sherdog (89/100), ESPN Boxing (88/100)

Evidence

Moz Domain Authority 67/100 vs category average 43 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "judges 114-110 | 113-111 | 113-111 fans 111-113" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know BoxRec?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is BoxRec?", Claude could identify the brand as of October 2026. BoxRec is the world's largest online database for professional boxing, tracking boxers' records, fight results, rankings, and officials. It's widely used by fans, journalists, promoters, and sanctioning bodies as an authoritative source for boxing statistics and history. Best known for Being the definitive record-keeping database and ranking system for professional boxing.

When asked "Best brands similar to BoxRec?", Claude would recommend BoxRec as of October 2026. It's the go-to reference for boxing records and rankings, so it would naturally come up for anyone asking about boxing stats or similar sports databases.

People Also Ask About BoxRec

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are BoxRec's main competitors?

BoxRec's main competitors in Sports & Fitness: BoxingScene (80/100), Cyber Boxing Zone (50/100), Tapology (70/100), Sherdog (89/100), ESPN Boxing (88/100).

Sources: Brand Analyzer scan

What is BoxRec?

BoxRec is an online database, founded in 2000, that provides records of professional and amateur boxers. It functions as a reference archive for the sport of boxing, compiling fighter profiles, bout results, and rankings.

Sources: BoxRec official site

When was BoxRec founded?

BoxRec was founded in 2000. BoxRec operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

What does BoxRec do?

BoxRec compiles and maintains a database of boxing records, including fighter profiles, fight results, judges' scorecards, and rankings for both professional and amateur boxers. It tracks career statistics and bout histories across the sport of boxing.

Sources: BoxRec official site

Does ChatGPT recommend BoxRec?

BoxRec scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.

Sources: BoxRec official site

What products or services does BoxRec offer?

BoxRec offers a database service providing boxer profiles, professional and amateur fight records, bout results, and rankings. It also displays judges' scorecards for individual bouts, giving detailed round-by-round scoring information.

Sources: BoxRec official site

What is BoxRec known for?

BoxRec is known for being the most widely referenced database of boxing records and statistics, often described as the sport's unofficial official record book. It is commonly cited by media, promoters, and fans when discussing a boxer's win-loss record or career history.

Sources: BoxRec official site

Is BoxRec trustworthy?

BoxRec is widely regarded as a trusted and authoritative source for boxing statistics and records, used by fans, journalists, and industry professionals. Its positioning as the sport's go-to record-keeping resource reflects a reputation for comprehensiveness and accuracy within the boxing community.

Sources: BoxRec official site

How can BoxRec improve its AI discoverability?

BoxRec can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: BoxRec official site

Who uses BoxRec?

BoxRec is used by boxing fans, journalists, promoters, trainers, and other industry professionals who need detailed fight records, boxer statistics, and historical data about the sport.

Sources: BoxRec official site

Recommendations

AI visibility

BoxRec scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

BoxRec has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 67/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BoxRec from memory (October 2026) - a sign these signals are paying off.

Visibility - 17/100

Trust - 34/100

Recommendation likelihood - 45/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to BoxRec: Booster Fight Gear (67/100), Bolshoi Ballet Academy (67/100), Camp Massad (67/100), XoilacZ (Xoilac TV) (67/100).

A step up - brands to learn from: YUM (71/100), Your School Games (71/100).

Category leader: Complex (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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