The #1 Source for Soap Making
Bramble Berry (brambleberry.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 55th percentile of 21921 E-commerce brands.
Bramble Berry is an e-commerce company that has supplied soap and candle making ingredients, fragrance oils, and kits since 1999. The brand emphasizes in-house tested, top-rated products designed for both hobbyist and professional crafters. It positions itself as a trusted industry leader, offering expert guidance, premium ingredients, and a rewards program to support makers at all skill levels in their soap and candle crafting projects.
| Brand Name | Bramble Berry |
|---|---|
| Domain | brambleberry.com |
| Industry | E-commerce, Manufacturing |
| Founded | 1965 |
| Main Competitors | CandleScience (81/100), Wholesale Supplies Plus (79/100), Nurture Soap, Majestic Mountain Sage (74/100), Essential Depot (76/100), From Nature With Love (73/100), Lone Star Candle Supply (71/100) |
Moz Domain Authority 62/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #181,809 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The #1 source for soap and candle making supplies since 1999. Top-rated fragrance oils, kits, and ingredients - tested in-house and trusted by makers." (Meta description: 24 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bramble Berry?", Claude could identify the brand as of October 2026. Bramble Berry is an online retailer specializing in soap-making and cosmetic DIY supplies, including melt-and-pour soap bases, fragrance and essential oils, colorants, molds, and lye for cold-process soap making. Best known for Being a go-to supplier for soap-making and DIY bath/body product ingredients and kits.
When asked "Best brands similar to Bramble Berry?", Claude would recommend Bramble Berry as of October 2026. It's one of the most well-known and trusted sources for soap-making supplies and tutorials, so it would naturally come up for anyone interested in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bramble Berry's main competitors in E-commerce: CandleScience (81/100), Wholesale Supplies Plus (79/100), Majestic Mountain Sage (74/100), Essential Depot (76/100), From Nature With Love (73/100).
Sources: Brand Analyzer scan
Bramble Berry has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 66, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bramble Berry official site
Bramble Berry was founded in 1965. Bramble Berry operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bramble Berry offers soap and candle making supplies, including fragrance oils, crafting kits, and various ingredients used in the production of handmade soaps and candles. The company also provides a rewards program and expert guidance for its customers.
Sources: Bramble Berry official site
Bramble Berry scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bramble Berry official site
Bramble Berry is an e-commerce company that sells soap and candle making supplies, including fragrance oils, kits, and crafting ingredients. It has operated since 1999 and markets itself as a trusted resource for both hobbyist and professional makers.
Sources: Bramble Berry official site
Bramble Berry sells soap and candle making supplies, including fragrance oils, kits, and other crafting ingredients. The company tests its products in-house and provides guidance to help customers create soap and candles, serving both beginners and experienced makers.
Sources: Bramble Berry official site
Bramble Berry can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bramble Berry official site
Bramble Berry is used by hobbyist and professional soap and candle makers who are looking for high-quality, reliable crafting supplies and fragrance oils. Its customer base includes individuals at all skill levels, from beginners to experienced crafters.
Sources: Bramble Berry official site
Bramble Berry is known for its fragrance oils, soap and candle making kits, and ingredients that are tested in-house. It has built a reputation among crafters since 1999 as a long-standing supplier in the soap and candle making industry.
Sources: Bramble Berry official site
Bramble Berry scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bramble Berry has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #181,809 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bramble Berry from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bramble Berry: Boxed (78/100), Bower & Branch (78/100), Club (Brandbassador) (78/100), Bravado Spice Co. (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.