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Wholesale Supplies Plus (wholesalesuppliesplus.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 61st percentile of 21922 E-commerce brands.
Wholesale Supplies Plus is an e-commerce retailer offering wholesale craft supplies for soap, candle, and cosmetic making. The company provides bulk materials at discounted prices with fast shipping, serving both hobbyist and professional makers. Its product range is designed to support crafters at various scales of production, combining affordability, variety, and convenience in a single wholesale supply source.
| Brand Name | Wholesale Supplies Plus |
|---|---|
| Domain | wholesalesuppliesplus.com |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Bramble Berry (78/100), Lone Star Candle Supply (71/100), CandleScience (81/100), Nature's Garden (83/100), Majestic Mountain Sage (74/100), SoapGoods, The Chemistry Store (41/100) |
Moz Domain Authority 52/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #188,836 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wholesale Supplies Plus offers wholesale craft supplies for soap, candle, and cosmetic makers with fast shipping and discounts for bulk ordering." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Wholesale Supplies Plus?", Claude could identify the brand as of October 2026. Wholesale Supplies Plus is an e-commerce retailer specializing in soap making, candle making, and cosmetic supplies, selling things like fragrance oils, melt and pour soap bases, waxes, molds, and packaging to both hobbyists and small businesses. Best known for being a go-to online supplier for soap and candle making ingredients and packaging.
When asked "Best brands similar to Wholesale Supplies Plus?", Claude would recommend Wholesale Supplies Plus as of October 2026. It's a well known name in the DIY bath, body, and candle making niche, so I'd mention it if someone asked about suppliers in that specific space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Wholesale Supplies Plus's main competitors in E-commerce: Bramble Berry (78/100), Lone Star Candle Supply (71/100), CandleScience (81/100), Nature's Garden (83/100), Majestic Mountain Sage (74/100).
Sources: Brand Analyzer scan
Wholesale Supplies Plus has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 62, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Wholesale Supplies Plus offers wholesale craft supplies for soap making, candle making, and cosmetic production. These include bulk raw materials and components needed by makers, sold at discounted prices with options for bulk ordering discounts and fast shipping.
Wholesale Supplies Plus scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Wholesale Supplies Plus is an e-commerce company that sells wholesale craft supplies used for making soap, candles, and cosmetics. It caters to both hobbyist crafters and professional makers who need bulk quantities of raw materials and components.
Wholesale Supplies Plus can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Wholesale Supplies Plus is used by hobbyist and professional makers of soap, candles, and cosmetics who need bulk quantities of crafting supplies at wholesale prices. This includes individuals crafting for personal use as well as small-to-large scale businesses producing these goods commercially.
Wholesale Supplies Plus is known for offering a wide variety of bulk craft, candle, and soap making supplies at discounted wholesale prices, along with fast shipping, making it a convenient source for makers of all sizes.
Wholesale Supplies Plus scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Wholesale Supplies Plus has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #188,836 (Tranco), a Moz Domain Authority of 52/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Wholesale Supplies Plus from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Wholesale Supplies Plus: Wholesale Ninjas (79/100), Wholesale7 (79/100), Wholesome Sweet (79/100), Wildcraft (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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