Brastemp é Outro Mundo
Brastemp (brastemp.com.br) scores 61 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Manufacturing brands, Other brands, in the 8th percentile of 20339 E-commerce brands.
Brastemp is a Brazilian home appliance brand founded in 1954 and headquartered in São Bernardo do Campo, owned by Multibrás. The company manufactures and sells a full line of household appliances, including refrigerators, washing machines, stoves, and dishwashers, through its official e-commerce site and retail channels. Brastemp positions itself as a premium appliance brand in Brazil, emphasizing advanced technology, design, and dedicated after-sales support, targeting Brazilian families seeking reliable, high-quality domestic appliances.
| Brand Name | Brastemp |
|---|---|
| Domain | brastemp.com.br |
| Industry | E-commerce, Manufacturing |
| Founded | 1954 |
| Headquarters | São Bernardo do Campo |
| Parent Company / Owner | Multibrás |
| Main Competitors | Electrolux (83/100), Consul (77/100), LG Electronics (89/100), Samsung (83/100), Panasonic (75/100), GE Appliances (via licensing in Brazil) (85/100) |
Moz Domain Authority 60/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #63,050 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Conheça a linha completa de eletrodomésticos Brastemp no site oficial. Geladeiras, lavadoras, fogões e lava-louças com tecnologia superior!" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Brastemp?", Claude could identify the brand as of October 2026. Brastemp is a major Brazilian home appliance brand, owned by Whirlpool, known for refrigerators, washing machines, air conditioners, and other household appliances. It also operates as an e-commerce retailer selling its products directly to consumers through brastemp.com.br. Best known for Being one of Brazil's leading home appliance brands, famous for its 'Brastemp nao e assim' advertising slogan implying superior quality.
When asked "Best brands similar to Brastemp?", Claude would recommend Brastemp as of October 2026. It's one of the most recognized and trusted appliance brands in Brazil, so it would naturally come up when discussing top appliance or home goods brands in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Brastemp's main competitors in E-commerce: Electrolux (83/100), Consul (77/100), LG Electronics (89/100), Samsung (83/100), Panasonic (75/100).
Sources: Brand Analyzer scan
Brastemp offers a full line of household appliances, including refrigerators (geladeiras), washing machines (lavadoras), stoves (fogões), and dishwashers (lava-louças). The brand also provides official after-sales services and replacement parts to support these products, all available through its official e-commerce website.
Sources: Brastemp official site
Brastemp is a Brazilian home appliance brand founded in 1954, headquartered in São Bernardo do Campo, and owned by Multibrás. It manufactures and markets household appliances such as refrigerators, washing machines, stoves, and dishwashers, and operates an official e-commerce site offering its full product line along with service and parts support.
Sources: Brastemp official site
Brastemp has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 47, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Brastemp official site
Brastemp was founded in 1954. Brastemp operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Brastemp is headquartered in São Bernardo do Campo. Brastemp operates in the E-commerce category.
Sources: Wikidata
Brastemp designs, manufactures, and sells household appliances including refrigerators, washing machines, stoves, and dishwashers. It operates an official online store where consumers can browse and purchase its complete appliance lineup, and it provides official after-sales support including services and replacement parts for its products.
Sources: Brastemp official site
Brastemp scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Brastemp official site
Brastemp can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Brastemp official site
Brastemp is owned by or part of Multibrás. Brastemp operates in the E-commerce category.
Sources: Wikidata
Brastemp's products are used by Brazilian families and consumers seeking high-quality, technologically advanced household appliances for everyday domestic use. The brand targets households looking for reliable performance in essential appliances like refrigerators, washing machines, stoves, and dishwashers, backed by official support services.
Sources: Brastemp official site
Brastemp is known for being a premium Brazilian appliance brand recognized for incorporating superior technology and design into its products, such as refrigerators, washers, stoves, and dishwashers. It is also known for its official after-sales support network, including authorized services and parts, which reinforces its positioning as a quality-focused brand in the Brazilian market.
Sources: Brastemp official site
Brastemp scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Brastemp has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #63,050 (Tranco) and a Moz Domain Authority of 60/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Brastemp from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Brastemp: Boostorder (61/100), Resorts Online (61/100), Brendan Tadler (61/100), Brightwell Aquatics (61/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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