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brillen.de (brillen.de) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Healthcare brands, Fashion & Apparel brands, in the 34th percentile of 26391 E-commerce brands.
Brillen.de is a German online retailer specializing in eyewear, offering complete glasses starting at €19. The company targets price-conscious consumers in Germany seeking an affordable and straightforward way to purchase glasses online. Its stated mission is to help everyone achieve affordable and clear vision. Brillen.de operates within the e-commerce, healthcare, and fashion & apparel categories, positioning itself as a budget-friendly alternative to traditional optical retailers.
| Brand Name | brillen.de |
|---|---|
| Domain | brillen.de |
| Industry | E-commerce, Healthcare |
| Main Competitors | Mister Spex (76/100), Brille24 (71/100), Fielmann (79/100), Lensbest (69/100), Apollo Optik (78/100) |
Moz Domain Authority 35/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #128,292 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bei brillen.de bekommst Du komplette Brillen schon ab nur 19 €*" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is brillen.de?", Claude could identify the brand as of October 2026. brillen.de is a German online retailer specializing in eyeglasses and sunglasses, offering a wide range of frames from various brands along with prescription lens services. Best known for Selling prescription glasses and sunglasses online in Germany.
When asked "Best brands similar to brillen.de?", Claude would not surface brillen.de as of October 2026. It's a reasonable option in the German eyewear e-commerce space, but it's less prominent than bigger players like Mister Spex, so I wouldn't typically lead with it.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
brillen.de's main competitors in E-commerce: Mister Spex (76/100), Brille24 (71/100), Fielmann (79/100), Lensbest (69/100), Apollo Optik (78/100).
Sources: Brand Analyzer scan
brillen.de has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 19, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: brillen.de official site
brillen.de scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: brillen.de official site
brillen.de can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: brillen.de official site
Brillen.de is a German online retailer that sells complete eyeglasses, including frames and lenses, directly to consumers via its website.
Sources: brillen.de official site
Brillen.de sells complete pairs of glasses online, starting at €19, allowing customers in Germany to order prescription eyewear without visiting a physical optician.
Sources: brillen.de official site
brillen.de scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
brillen.de has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #128,292 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify brillen.de from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to brillen.de: Bridals by Lori (73/100), Bricoman (73/100), Broadbent Hams (73/100), Broken Arrow Ranch (73/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.