Business as a force for good
The B Team (bteam.org) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Other brands, in the 93rd percentile of 11090 Non-profit brands.
The B Team is a nonpartisan nonprofit coalition founded in 2012 and headquartered in New York City. It unites global business and civil society leaders to champion changes to economic systems and business practices that protect the natural environment and support a safe, sustainable, and prosperous future. The organization focuses on establishing new norms of responsible corporate leadership that balance people, planet, and profit, targeting corporate executives, policymakers, and civil society organizations invested in sustainable business.
| Brand Name | The B Team |
|---|---|
| Domain | bteam.org |
| Industry | Non-profit, Other |
| Founded | 2012 |
| Headquarters | New York City |
| Main Competitors | World Business Council for Sustainable Development (81/100), Business for Social Responsibility (BSR) (85/100), Ceres (87/100), We Mean Business Coalition, United Nations Global Compact (86/100) |
Moz Domain Authority 58/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #908,548 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
The B Team has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The B Team champions changes to economic systems and business practices that protect the natural environment and help build a safe, sustainable, and prosperous future." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The B Team?", Claude could identify the brand as of September 2026. The B Team is a nonprofit initiative founded in 2013 by Richard Branson and Jochen Zeitz that brings together business and civil society leaders to advocate for a more sustainable and responsible model of business, sometimes called 'Plan B' for the global economy. Best known for Bringing together prominent business leaders (like Branson, Paul Polman, and others) to push for corporate responsibility and sustainability reforms.
When asked "Best brands similar to The B Team?", Claude would recommend The B Team as of September 2026. It's a well-known coalition in the corporate sustainability and responsible business advocacy space, so it's relevant if someone asks about organizations promoting ethical business leadership.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The B Team's main competitors in Non-profit: World Business Council for Sustainable Development (81/100), Business for Social Responsibility (BSR) (85/100), Ceres (87/100), United Nations Global Compact (86/100).
Sources: Brand Analyzer scan
The B Team is a nonpartisan nonprofit coalition of global business and civil society leaders, founded in 2012 and headquartered in New York City. It focuses on economic reform, advocating for changes to economic systems and business practices that protect the environment and promote a sustainable, equitable future.
Sources: The B Team official site
The B Team has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 46, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The B Team official site
The B Team was founded in 2012. The B Team operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The B Team is headquartered in New York City. The B Team operates in the Non-profit category.
Sources: Wikidata
The B Team works to change economic systems and business practices so that they protect the natural environment and support a safe, sustainable, and prosperous future. It brings together business and civil society leaders to establish new norms of responsible corporate leadership that prioritize people and the planet alongside profit.
Sources: The B Team official site
The B Team scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The B Team official site
The B Team can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The B Team official site
The B Team's initiatives are used and engaged with by corporate executives, business leaders, policymakers, and civil society organizations who are invested in advancing sustainable and responsible business practices.
Sources: The B Team official site
The B Team is known for uniting influential global business and civil society leaders in a coalition aimed at reforming corporate practices to be more sustainable and socially responsible, positioning itself as a leading voice for transforming corporate leadership toward systemic change.
Sources: The B Team official site
The B Team scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The B Team has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #908,548 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The B Team from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The B Team: Bread for the World (86/100), BRAC (86/100), Buglife (86/100), Canadian Cancer Society (86/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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