Learn skills that transform careers
Udemy (udemy.com) scores 96 out of 100 on Brand Analyzer, placing it in the Iconic tier among Education brands, SaaS brands, Technology brands, in the 100th percentile of 11522 Education brands.
Udemy is an online learning platform founded in 2010 and headquartered in San Francisco. It offers a marketplace of courses covering AI, coding, business, and other subjects, along with professional certificates. Udemy serves professionals, career changers, students, and businesses seeking to build in-demand skills and advance their careers. The platform is used by millions of individual learners and thousands of companies for practical, career-focused education.
| Brand Name | Udemy |
|---|---|
| Domain | udemy.com |
| Industry | Education, SaaS |
| Founded | 2010 |
| Headquarters | San Francisco |
| Main Competitors | Coursera (95/100), LinkedIn Learning (77/100), Skillshare (79/100), Pluralsight (82/100), edX (94/100), Codecademy (94/100), MasterClass (91/100) |
Moz Domain Authority 92/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,870 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Udemy has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Learn in-demand skills with online courses, get professional certificates that advance your career, and explore courses in AI, coding, business and more." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare, React, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Udemy?", Claude could identify the brand as of August 2026. Udemy is an online learning marketplace where independent instructors create and sell courses on topics ranging from programming and business to personal development and creative skills. It operates on an open marketplace model, allowing anyone to publish a course, which has led Best known for Being a huge open marketplace of instructor-created online courses covering nearly any skill or topic.
When asked "Best brands similar to Udemy?", Claude would recommend Udemy as of August 2026. It's one of the largest and most recognized online course platforms, so it naturally comes up when discussing e-learning marketplaces.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Udemy's main competitors in Education: Coursera (95/100), LinkedIn Learning (77/100), Skillshare (79/100), Pluralsight (82/100), edX (94/100).
Sources: Brand Analyzer scan
Udemy offers online courses across categories including AI, coding, and business, as well as professional certificates that help learners demonstrate career-advancing skills. It provides offerings for both individual learners and businesses seeking workforce training solutions.
Sources: Udemy official site
Udemy is an online learning platform, founded in 2010 and headquartered in San Francisco, that provides a marketplace of courses across subjects such as AI, coding, and business, along with professional certificates.
Sources: Udemy official site
Udemy has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 52, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Udemy official site
Udemy was founded in 2010. Udemy operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Udemy is headquartered in San Francisco. Udemy operates in the Education category.
Sources: Wikidata
Udemy provides access to a wide range of online courses in areas such as AI, coding, and business, allowing learners to build in-demand skills and earn professional certificates that support career advancement. It serves both individual learners and businesses looking to train employees.
Sources: Udemy official site
Udemy scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Udemy official site
Udemy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Udemy official site
Udemy is used by professionals, career changers, students, and businesses seeking to build new skills, earn certifications, and stay competitive in a rapidly evolving job market.
Sources: Udemy official site
Udemy is known for its large marketplace of online courses spanning technology, business, and other professional skill areas, and for offering professional certificates aimed at helping learners advance their careers.
Sources: Udemy official site
Udemy is popular because it offers a broad, flexible marketplace of expert-led courses covering in-demand skills like AI, coding, and business, making it accessible to millions of individual learners as well as thousands of companies seeking to upskill employees.
Sources: Udemy official site
Udemy scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Udemy has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (72/100) and its weakest is trust (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,870 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Udemy from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Udemy: Turnitin (96/100), MIT Technology Review (96/100), Arduino (95/100), ArtStation (95/100), Snopes (96/100), BrainPOP (95/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.