Craft Your Lucrative Brand Story Fast
Business of Story (businessofstory.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Education brands, SaaS brands, in the 44th percentile of 9275 Marketing & Advertising brands.
Business of Story is a marketing and consulting company founded by Park Howell that helps organizations craft brand stories to drive business results. It offers workshops, keynote speaking, and strategic consulting focused on business storytelling, and features a proprietary tool called StoryCycle Genie™ to help brands create customer-centric narratives. The company targets business leaders, marketers, and organizations seeking to improve brand communication and customer engagement.
| Brand Name | Business of Story |
|---|---|
| Domain | businessofstory.com |
| Industry | Marketing & Advertising, Education |
| CEO | Park Howell |
| Main Competitors | StoryBrand (85/100), Duarte (88/100), The Moth (90/100), Anecdote (80/100), Corporate Storytelling Lab |
Moz Domain Authority 43/100 vs category average 38 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Business of Story founder Park Howell helps organizations craft their brand story to drive results through business storytelling in his workshops, keynote speaking and strateg…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Business of Story?", Claude could identify the brand as of October 2026. Business of Story is a storytelling and marketing consultancy founded by Park Howell that helps brands and entrepreneurs craft compelling narratives for marketing, sales, and leadership communication. It's also known for its long-running podcast of the same name, which features i Best known for Park Howell's Business of Story podcast and storytelling training for brand marketing.
When asked "Best brands similar to Business of Story?", Claude would recommend Business of Story as of October 2026. It's a recognizable niche player in brand storytelling with a well-established podcast, so it would come up in discussions of storytelling-focused marketing consultancies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Business of Story's main competitors in Marketing & Advertising: StoryBrand (85/100), Duarte (88/100), The Moth (90/100), Anecdote (80/100).
Sources: Brand Analyzer scan
Business of Story has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 51, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Business of Story official site
Business of Story offers workshops, keynote speaking engagements, and strategic consulting services centered on business storytelling. It also provides a proprietary tool called StoryCycle Genie™, which is designed to help organizations craft customer-centric brand narratives more efficiently.
Sources: Business of Story official site
Business of Story scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Business of Story official site
Business of Story is a marketing and consulting company founded by Park Howell that specializes in business storytelling. It helps organizations craft brand narratives intended to drive measurable business results through workshops, keynote speaking engagements, and strategic consulting services.
Sources: Business of Story official site
Business of Story helps organizations develop compelling brand stories to improve business outcomes. It does this through in-person and virtual workshops, keynote presentations by founder Park Howell, and strategic consulting. The company also offers a proprietary tool called StoryCycle Genie™ designed to help brands create customer-centric narratives more quickly.
Sources: Business of Story official site
Business of Story can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Business of Story official site
Business of Story is known for its focus on business storytelling as a strategic tool, led by founder Park Howell, and for its proprietary StoryCycle Genie™ tool, which is positioned to help brands craft customer-centric narratives faster than traditional methods.
Sources: Business of Story official site
Business of Story's services are used by business leaders, marketers, and organizations seeking to improve their brand storytelling and communication strategies in order to drive growth and increase customer engagement.
Sources: Business of Story official site
Business of Story scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Business of Story has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (51/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 43/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Business of Story from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Business of Story: Built In (75/100), Brytecore (75/100), Buy Box Experts (75/100), Bydrec (75/100).
A step up - brands to learn from: Ziba Design (81/100), Zen Media (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.