Words That Matter
Button Poetry (buttonpoetry.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, Education brands, in the 79th percentile of 13435 Media & Entertainment brands.
Button Poetry is a publisher and media company founded in 2011 that curates and produces spoken word and written poetry content. It offers books, videos, and live performance coverage featuring contemporary poets, aiming to amplify their work through multimedia distribution and community engagement. The brand serves poetry enthusiasts, spoken word fans, writers, and readers interested in socially resonant contemporary poetry.
| Brand Name | Button Poetry |
|---|---|
| Domain | buttonpoetry.com |
| Industry | Media & Entertainment, E-commerce |
| Founded | 2011 |
| Main Competitors | Write Bloody Publishing, Andrews McMeel Publishing, Copper Canyon Press (79/100), Poetry Foundation (81/100), Penmanship Books |
Moz Domain Authority 50/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,244,080 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Button Poetry has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Books, videos and more from the best and brightest poets of today." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Button Poetry?", Claude could identify the brand as of September 2026. Button Poetry is a spoken word poetry company and publisher based in Minnesota, known for producing and distributing spoken word video content, especially through its YouTube channel, as well as publishing poetry collections and running live events and slam competitions. Best known for Its YouTube channel featuring viral spoken word poetry performances.
When asked "Best brands similar to Button Poetry?", Claude would recommend Button Poetry as of September 2026. It's one of the most prominent and influential names in bringing spoken word poetry to a mainstream online audience, so it would come up naturally in discussions of poetry media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Button Poetry scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Button Poetry has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (55/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,244,080 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Button Poetry from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Button Poetry: BW Businessworld (84/100), Bushiroad (84/100), Deluxe (84/100), CampusTours (84/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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