Online-Sportwetten mit Top-Quoten
bwin (bwin.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Media & Entertainment brands, in the 27th percentile of 5936 Sports & Fitness brands.
bwin is an Austrian online sports betting brand, headquartered in Vienna and founded in 1997. It is owned by Entain PLC. The brand offers a wide range of sports betting options, including live betting and competitive odds, targeting sports-interested adults in Germany and other German-speaking markets who follow football, tennis, basketball, and other sports. bwin positions itself as a leading online sportsbook in the German-speaking region, emphasizing high odds, sport variety, and welcome bonus offers.
| Brand Name | bwin |
|---|---|
| Domain | bwin.de |
| Industry | Sports & Fitness, Media & Entertainment |
| Founded | 1997 |
| Headquarters | Vienna |
| Parent Company / Owner | Entain PLC |
| Main Competitors | Tipico (73/100), Bet365 (83/100), Betway (81/100), Interwetten (87/100), Unibet (83/100), William Hill (84/100), Betfair (86/100), LeoVegas (77/100) |
Moz Domain Authority 54/100 vs category average 44 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #44,318 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
bwin has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "BENFICA - BAYERN: 2 + Ü 3,5 (▶️ ZDF)" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is bwin?", Claude could identify the brand as of October 2026. bwin is a well-known online sports betting and gambling platform operating in Germany and other European markets, offering sports betting, online casino games, and poker under the broader Entain (formerly GVC Holdings) group. Best known for Online sports betting, especially football and major European sports leagues.
When asked "Best brands similar to bwin?", Claude would recommend bwin as of October 2026. It's one of the most established and recognizable online sports betting brands in Europe, so it would naturally come up alongside similar bookmakers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
bwin's main competitors in Sports & Fitness: Tipico (73/100), Bet365 (83/100), Betway (81/100), Interwetten (87/100), Unibet (83/100).
Sources: Brand Analyzer scan
bwin has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 29, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: bwin official site
bwin was founded in 1997. bwin operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
bwin is headquartered in Vienna. bwin operates in the Sports & Fitness category.
Sources: Wikidata
bwin scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: bwin official site
bwin offers online sports betting services, including pre-match and live betting on sports such as football, tennis, and basketball. It provides competitive odds, a variety of betting markets, and bonus offers including welcome bonuses for new users.
Sources: bwin official site
bwin is an Austrian online sports betting brand founded in 1997 and headquartered in Vienna. It is owned by Entain PLC, a publicly listed gambling and sports betting company. bwin operates primarily in German-speaking markets, offering a platform where users can place bets on a wide range of sporting events.
Sources: bwin official site
bwin provides an online platform for sports betting, allowing users to place wagers on sporting events such as football, tennis, and basketball. It offers competitive odds, live betting options, and bonus offers, enabling sports fans to bet on their preferred teams and events in real time.
Sources: bwin official site
bwin can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: bwin official site
bwin is known for being a leading online sports betting provider in the German-speaking region, offering a wide variety of sports markets, competitive odds, live betting features, and welcome bonus promotions for new customers.
Sources: bwin official site
bwin is used by sports-interested adults in Germany and other German-speaking countries who want to place bets on sporting events like football, tennis, basketball, and other sports.
Sources: bwin official site
bwin scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
bwin has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #44,318 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify bwin from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to bwin: Buybestgear (72/100), Bullets and Burgers (72/100), CakhiaTV (72/100), Capital One Arena (72/100).
A step up - brands to learn from: Zebco (81/100), Bash (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.