The UK's leading pro-marriage organisation
Coalition for Marriage (C4M) (c4m.org.uk) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 30th percentile of 19032 Non-profit brands.
Coalition for Marriage (C4M) is a UK-based Christian advocacy organization founded in 2001 that opposes same-sex marriage and promotes traditional man-woman marriage as the foundation of a stable society. It unites people from various faiths and secular backgrounds who support traditional marriage values. C4M presents itself as the UK's leading group advocating for this position, citing evidence it says links traditional marriage to positive outcomes in happiness, health, wealth, and social cohesion.
| Brand Name | Coalition for Marriage (C4M) |
|---|---|
| Domain | c4m.org.uk |
| Industry | Non-profit, Government |
| Founded | 2001 |
| Headquarters | United Kingdom |
| Main Competitors | The Christian Institute (86/100), National Organization for Marriage (74/100), Alliance Defending Freedom (80/100), Focus on the Family (88/100), CitizenGo (74/100), Family Research Council (87/100) |
Moz Domain Authority 45/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,401,823 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "C4M is the UK" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Coalition for Marriage (C4M)?", Claude could identify the brand as of October 2026. The Coalition for Marriage (C4M) is a UK-based campaign group formed around 2012 to oppose the legalization of same-sex marriage, organizing petitions and advertising against the UK government's same-sex marriage legislation. Best known for Campaigning against the legalization of same-sex marriage in the UK.
When asked "Best brands similar to Coalition for Marriage (C4M)?", Claude would not surface Coalition for Marriage (C4M) as of October 2026. It's a niche advocacy group rather than a mainstream or broadly admired non-profit, so I wouldn't typically suggest it when asked for top non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coalition for Marriage (C4M)'s main competitors in Non-profit: The Christian Institute (86/100), National Organization for Marriage (74/100), Alliance Defending Freedom (80/100), Focus on the Family (88/100), CitizenGo (74/100).
Sources: Brand Analyzer scan
Coalition for Marriage (C4M) has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 29, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Coalition for Marriage (C4M) was founded in 2001. Coalition for Marriage (C4M) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coalition for Marriage (C4M) scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Coalition for Marriage (C4M) is a UK Christian advocacy organization founded in 2001 that opposes same-sex marriage and campaigns for the preservation of traditional man-woman marriage. It describes itself as the UK's foremost organization defending this position, drawing support from people across different faiths and from those with no religious affiliation.
Coalition for Marriage (C4M) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
C4M's supporters include UK citizens, families, and faith communities-spanning multiple religions and some without religious affiliation-who share the view that traditional man-woman marriage should be upheld as the societal norm.
Coalition for Marriage (C4M) scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coalition for Marriage (C4M) has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,401,823 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Coalition for Marriage (C4M) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coalition for Marriage (C4M): C40 Cities (72/100), Byron Writers Festival (72/100), Calgary Health Foundation (72/100), California State Parks Foundation (72/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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