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Công an Nhân dân (cand.com.vn) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Government brands, in the 20th percentile of 28096 Media & Entertainment brands.
Công an nhân dân (cand.com.vn) is the official electronic newspaper of Vietnam's People's Public Security force. It publishes current affairs, security, public order, legal and social news for Vietnamese readers, aiming to deliver fast, accurate, and authoritative information across digital platforms. As a state-affiliated media outlet, it positions itself as a leading, trusted source on security and societal issues in Vietnam.
| Brand Name | Công an Nhân dân |
|---|---|
| Domain | cand.com.vn |
| Industry | Media & Entertainment, Government |
| Founded | 1983 |
| Headquarters | Beijing |
| Main Competitors | Nhân Dân (69/100), VnExpress (83/100), Tuổi Trẻ (86/100), Thanh Niên (81/100), VietnamNet (69/100), Dân Trí (70/100) |
Moz Domain Authority 52/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #139,375 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Công an Nhân dân appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Báo Công an nhân dân điện tử - Kết nối nhanh dòng thông tin chính thống với bạn đọc trong kỷ nguyên số." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is VI-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Công an Nhân dân?", Claude could identify the brand as of October 2026. Công an Nhân dân is the official newspaper and news portal of Vietnam's Ministry of Public Security, covering police and security affairs, crime, and general national news. It operates under state media control and serves as a key propaganda and information outlet for the Vietnam Best known for Being the official mouthpiece newspaper of Vietnam's Ministry of Public Security.
When asked "Best brands similar to Công an Nhân dân?", Claude would not surface Công an Nhân dân as of October 2026. It's a state-run Vietnamese security ministry outlet with a narrow domestic political function, not something I'd suggest in a general media and entertainment brand comparison.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Công an Nhân dân's main competitors in Media & Entertainment: Nhân Dân (69/100), VnExpress (83/100), Tuổi Trẻ (86/100), Thanh Niên (81/100), VietnamNet (69/100).
Sources: Brand Analyzer scan
Công an Nhân dân has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 62, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Công an Nhân dân official site
Công an Nhân dân was founded in 1983. Công an Nhân dân operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Công an Nhân dân is headquartered in Beijing. Công an Nhân dân operates in the Media & Entertainment category.
Sources: Wikidata
Công an Nhân dân scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Công an Nhân dân official site
Công an Nhân dân can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Công an Nhân dân official site
Công an Nhân dân scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Công an Nhân dân has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (48/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #139,375 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Công an Nhân dân from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Công an Nhân dân: Camden Art Centre (69/100), California for the Arts (69/100), Captive Insurance Times (69/100), Carview (69/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
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