CARE wirkt weltweit
CARE (care.de) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, in the 82nd percentile of 23433 Non-profit brands.
CARE (care.de) is a humanitarian non-profit organization with over 80 years of experience providing worldwide emergency relief and aid to combat poverty and support people in crisis regions. It emphasizes transparency, security, and gender equality in its work, and relies on donations to fund its programs. The organization is known for its historic CARE packages and targets donors and supporters interested in humanitarian causes and global social justice.
| Brand Name | CARE |
|---|---|
| Domain | care.de |
| Industry | Non-profit |
| Main Competitors | Oxfam (92/100), Save the Children (83/100), World Vision (92/100), Médecins Sans Frontières (Doctors Without Borders) (74/100), UNICEF (74/100), Welthungerhilfe (77/100), Caritas International (81/100), Plan International (90/100), Diakonie Katastrophenhilfe (73/100) |
Moz Domain Authority 52/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #520,597 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CARE has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Spenden Sie für Hilfe die weltweit wirkt. Sicher und transparent hilft CARE mit über 80 Jahren Erfahrung. Packen Sie jetzt Ihr CARE-Paket." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, Instagram, Facebook, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CARE?", Claude could identify the brand as of October 2026. CARE (care.de is CARE Deutschland) is the German branch of CARE International, a major humanitarian organization that works on poverty alleviation, emergency relief, and women's empowerment programs around the world. Best known for International humanitarian aid and disaster relief, particularly programs focused on fighting global poverty and supporting women and girls.
When asked "Best brands similar to CARE?", Claude would recommend CARE as of October 2026. CARE is one of the largest and most established international humanitarian organizations, so it would naturally come up alongside groups like Oxfam or Save the Children.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CARE's main competitors in Non-profit: Oxfam (92/100), Save the Children (83/100), World Vision (92/100), Médecins Sans Frontières (Doctors Without Borders) (74/100), UNICEF (74/100).
Sources: Brand Analyzer scan
CARE has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 42, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CARE official site
CARE scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CARE official site
CARE is a humanitarian non-profit organization that provides emergency relief and development aid worldwide. With more than 80 years of experience, it works to combat poverty and support people affected by crises, disasters, and conflict. CARE positions itself as a trustworthy and transparent international aid organization.
Sources: CARE official site
CARE conducts humanitarian aid and emergency relief operations globally, focusing on helping people in crisis regions overcome poverty and the effects of disasters or conflict. It also emphasizes gender equality as part of its humanitarian work. The organization relies on donations to fund these efforts, inviting supporters to contribute, including through the symbolic 'CARE package' donation model.
Sources: CARE official site
CARE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CARE official site
CARE offers humanitarian aid services, including emergency relief operations in crisis regions and programs aimed at poverty reduction and gender equality. Donors can contribute financially, including through symbolic 'CARE packages,' to support the organization's global relief and development initiatives.
Sources: CARE official site
CARE is known for its long history of over 80 years in humanitarian aid and for the iconic 'CARE package,' a symbol of relief assistance delivered to people in need. It is recognized as an established international organization focused on emergency relief, poverty reduction, and gender equality in crisis-affected regions.
Sources: CARE official site
CARE's donation platform is used by individuals and supporters who want to contribute to humanitarian aid, emergency relief, and social justice causes worldwide. Its target audience includes donors interested in crisis response, poverty alleviation, and gender equality initiatives.
Sources: CARE official site
CARE scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CARE has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (42/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #520,597 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CARE from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CARE: Carbon Mapper (81/100), Cancer Support Community (81/100), CareFlight (81/100), CarersNZ (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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