50年以上の実績と安心のサポート
Pasona (pasona.co.jp) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 8th percentile of 25190 Other brands.
Pasona is a Japanese employment agency and staffing company headquartered in Tokyo, operating under the Pasona Group since its founding in 1989. It provides temporary staffing, job placement, and career support services, connecting job seekers-including those interested in temp work, career changers, and professionals such as engineers-with companies seeking talent. The company emphasizes over 50 years of staffing industry experience, daily updated job listings, and comprehensive welfare/support programs to help people find stable, satisfying work.
| Brand Name | Pasona |
|---|---|
| Domain | pasona.co.jp |
| Industry | Other |
| Founded | 1989 |
| Headquarters | Tokyo |
| Parent Company / Owner | Pasona Group |
| Main Competitors | Recruit (75/100), Persol (36/100), Adecco (69/100), Randstad, Tempstaff, en-japan (56/100) |
Moz Domain Authority 51/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #166,975 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "派遣で50年以上もの実績と安心のサポート体制！毎日更新されるお仕事情報やどこよりも充実の福利厚生で、あなたがイキイキと働くためのお手伝いをします。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, X (Twitter), GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Pasona?", Claude could identify the brand as of August 2026. Pasona is a major Japanese staffing and human resources company that provides temporary staffing, recruitment, outsourcing, and career support services. It's one of Japan's largest HR conglomerates, also known for ventures like Pasona O2 (an underground urban farm in Tokyo) and r Best known for Being one of Japan's largest staffing and recruitment agencies.
When asked "Best brands similar to Pasona?", Claude would recommend Pasona as of August 2026. It's a well-known and established name in the Japanese HR and staffing industry, so it would naturally come up alongside other major Japanese staffing firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Pasona's main competitors in Other: Recruit (75/100), Persol (36/100), Adecco (69/100), en-japan (56/100).
Sources: Brand Analyzer scan
Pasona has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 42, recommendation 69). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Pasona official site
Pasona was founded in 1989. Pasona operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Pasona is headquartered in Tokyo. Pasona operates in the Other category.
Sources: Wikidata
Pasona scores 69/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Pasona official site
Pasona is a Japanese employment agency headquartered in Tokyo, part of the Pasona Group, that specializes in temporary staffing and job placement services. It was founded in 1989 and has built a long-standing reputation in Japan's human resources industry.
Sources: Pasona official site
Pasona connects job seekers with companies by offering temporary staffing, job placement, and career support services. It provides daily updated job listings across various fields, including general staffing and specialized roles such as engineering, and offers welfare and support programs to help workers throughout their employment.
Sources: Pasona official site
Pasona can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Pasona official site
Pasona offers temporary staffing placement, job search and matching services, and career support programs. Its services target various job seekers, including those interested in temp work, career changers, and specialized professionals like engineers, while also serving companies seeking to fill staffing needs.
Sources: Pasona official site
Pasona is owned by or part of Pasona Group. Pasona operates in the Other category.
Sources: Wikidata
Pasona is used by job seekers interested in temporary work, business professionals considering a career change, specialized professionals such as engineers, and companies or organizations looking to hire staff through a staffing agency.
Sources: Pasona official site
Pasona is known for its long history-over 50 years of experience in Japan's staffing industry-along with its extensive, frequently updated job listings and strong welfare and support systems designed to help temporary and contract workers thrive in their roles.
Sources: Pasona official site
Pasona scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Pasona has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (69/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #166,975 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Pasona from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Pasona: Paraline Tattoo (57/100), Hans Jørgen Øveraasen (57/100), 301 Moved Permanently (57/100), Pharmacie Populaire (57/100).
A step up - brands to learn from: Zoeller Pumps (71/100), yet2 (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.