はたらいて、笑おう。
PERSOL（パーソル）グループ (persol-group.co.jp) scores 36 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Other brands, in the 0th percentile of 11151 Other brands.
PERSOL（パーソル）グループ is a Japanese comprehensive human resources services group. Its mission is to realize a society where people can smile through work, and it pursues this via diversified business lines supporting individuals' job searches and companies' recruitment and HR needs. The group's brand slogan is 「はたらいて、笑おう。」("Work, and Smile"), reflecting its focus on the intrinsic value of working. It serves job seekers, career changers, and corporate HR/recruitment departments as its core audience.
| Brand Name | PERSOL（パーソル）グループ |
|---|---|
| Domain | persol-group.co.jp |
| Industry | Other |
| Main Competitors | Recruit Holdings (81/100), Pasona Group (57/100), Adecco Group (86/100), Randstad (82/100), ManpowerGroup (88/100), Mynavi |
Moz Domain Authority 52/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #113,507 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "2025年10月9日 #### パーソルを騙る不審なメールやWebサイト、SNSアカウントに関するご注意" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is PERSOL（パーソル）グループ?", Claude could identify the brand as of September 2026. PERSOL Group is one of Japan's largest human resources and staffing companies, formed through the merger of Intelligence and Temp Holdings, offering staffing, recruitment, outsourcing, and IT solutions. Best known for Being one of Japan's biggest comprehensive HR and staffing conglomerates, known for brands like doda (job search) and temp staffing services.
When asked "Best brands similar to PERSOL（パーソル）グループ?", Claude would recommend PERSOL（パーソル）グループ as of September 2026. It's a major player in Japan's HR and staffing industry, so it would naturally come up alongside companies like Recruit Holdings and Pasona when discussing top Japanese HR firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
PERSOL（パーソル）グループ's main competitors in Other: Recruit Holdings (81/100), Pasona Group (57/100), Adecco Group (86/100), Randstad (82/100), ManpowerGroup (88/100).
Sources: Brand Analyzer scan
PERSOL（パーソル）グループ has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: PERSOL（パーソル）グループ official site
PERSOL（パーソル）グループ scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: PERSOL（パーソル）グループ official site
PERSOL（パーソル）グループ can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: PERSOL（パーソル）グループ official site
PERSOL（パーソル）グループ is a Japanese comprehensive human resources services group that operates multiple businesses centered on staffing, recruitment, and career support. It positions itself as a group dedicated to realizing the intrinsic value of work for both individuals and organizations, guided by the mission of creating a society where people can smile through working.
Sources: PERSOL（パーソル）グループ official site
PERSOL（パーソル）グループ scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
PERSOL（パーソル）グループ has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #113,507 (Tranco), a Moz Domain Authority of 52/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify PERSOL（パーソル）グループ from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to PERSOL（パーソル）グループ: humanwell.com (36/100), Gatekeeper Global (36/100), Schenker Storen (36/100), 住友化学株式会社 (Sumitomo Chemical Co., Ltd.) (36/100).
A step up - brands to learn from: Zak Hotel (56/100), Wind Inspection Services (56/100).
Category leader: Accenture (97/100).
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